The Opportunity
Dash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.

You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.

You will be measured on cost per demo and pipeline generated, not clicks.

Qualifications

3-5 years of hands-on, in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign Manager

Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets

Working knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is broken

Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting

Experience running structured creative, copy, and landing page tests - and killing losers fast

Data-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisions

Clear written and verbal communicator - you can explain what happened, why, and what you are doing about it

Responsibilities
Campaign Management

Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels

Pace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goals

Maintain campaign hygiene: negative keyword lists,



audience exclusions, account structure, and naming conventions

Ensure campaigns are aligned to our ICP, buying stages, and revenue impact

Creative and Landing Page Testing

Run a continuous testing program across ad creative, copy, formats, and landing pages

Partner with Brand and Content to brief and iterate on ad creative that converts

Monitor creative fatigue and refresh ads before performance decay

Tracking and Reporting

Maintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flow

Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign

Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them

Experimentation

Propose and run tests on new audiences, ad formats, and channels

Bring a point of view: come to the table with hypotheses backed by data, and scale what works

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
Employee Perks

Vacation, personal days and sick time

RRSP/401k matching

Annual mental health benefit

Quarterly wellness benefit

Donation matching program

Parental leave top-up plan

Work-from-home benefit

Flexible working hours and location

Departmental and team-wide bonding activities

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📌 Performance Marketing Manager (Nova Scotia)
🏢 Dash Social
📍 Nova Scotia