Porter Airlines is the fastest growing airline in Canada. We are taking on more aircraft and expanding our network of destinations across North America, Mexico, the Caribbean, and Central America. This generalist position supports Porter’s full range of internal and external communications, in both English and French. Responsibilities involve corporate communications, team engagement, media relations, crisis/issues management, special events, community engagement and other projects. This includes contributing to social media strategies and content creation together with agency partners.

Communications – 75% of duties

Supports overall communications efforts, proactively providing independent advice and critical thinking in a team environment

Writes materials for internal and external audiences, including news releases, key messages, intranet, reports and emails

Assists in planning and execution of internal/external events

Develops and supports communications initiatives for all Porter departments and operational bases

Contributes to team engagement initiatives that advance business strategies, including Executive Communications, People & Culture projects, and Rewards & Recognition

Provides media relations support by facilitating timely responses and delivering Porter’s messages to its audiences

Maintains a current media list and produces media coverage summaries

Works with other team members to identify and resolve crises and issues

Assists with communicating company sustainability initiatives

Administer fulfillment of approved flight requests for partners and media

Part of the Emergency Response team, including the administration of materials for the department in conjunction with the Director, Communications & Public Affairs, and the Safety department





Social Media – 25% of duties

Collaborates with internal and agency teams to develop social media strategy and organic content to engage and build Porter’s online community

Contributes to maintaining a robust editorial calendar

Stays up-to-date on the latest social media practices

Supports management of the social media inbox and identifies social influencers as part of ongoing content and community engagement strategies

Administer fulfillment of approved flight requests for content creators

Analyzes effectiveness of social media channels through standardized reporting

Works closely with the Customer Relations team to support their lead role in online customer support and community management. This requires message development, issues management, monitoring and responding to posts using social media management software

Produces multimedia content, including video, for various channels

Identifies opportunities to enhance social media interaction with customers, partners and the general public

Participates in executing photo/video shoots

Actively participate in Porter’s Safety Management System (SMS), including reporting hazards and incidents encountered in daily operations; understand, comply, and promote the Company Safety Policy

Behavioural Competencies

Concern for Safety:



Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe workplace for self and others.

Teamwork: Working collaboratively with others to achieve organizational goals.

Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

Post-Secondary Degree/Diploma – Journalism, Communications, Public Relations or related discipline

More than one (1) year of progressive Communications experience working for a brand or agency

Bilingualism (English/French)

Exceptional writing and editing skills; ability to adapt style to various audiences

An intuition for engaging content and an understanding of the Porter brand voice

Multimedia content development skills for social media and internal communications

Capable of using graphics/editing software, such as Canva, Adobe Photoshop, Adobe Premiere Pro

An understanding of the media and content creator communities

Event management and organizational skills; liaising with suppliers

Ability to multi-task and prioritize

Exceptional interpersonal and relationship-building skills

Ability to work on-call and monitor issues outside of typical business hours

Flexible to travel within the Porter network on short notice

Must pass security screening and qualify for secure airport access

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📌 Communications and Social Media Specialist (Ontario)
🏢 Porter Airlines
📍 Ontario