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Ecommerce & Performance Marketing Manager
Vancouver, B.C.

Marketing

About ENROUTE
ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a robust local cycling culture. Alongside ENROUTE.CC, our running side (ENROUTE.RUN) brings the same standards to the run community: considered footwear and apparel, honest fitting, and a local culture built around the sport rather than the trend. The café completes the space: a place for riders and runners to gather before and after, held to the same bar for care and consistency as everything else we do.

We believe good gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Whether someone is training consistently or simply moving through daily life, Enroute exists to support that process with clarity, quality, and restraint.

Role Overview
This role owns how people find Enroute and what happens after they do. You run paid acquisition across Google and Meta, own the email and SMS programme, and are accountable for what that spend actually returns — not for what a platform claims it returned. You work across two brands, three stores including our first location outside Canada, and a storefront serving customers in Canada and the United States. This is a role for someone who wants a channel to own outright, and who would rather report an honest number than a flattering one.





Reports to: General Manager

Location: Vancouver, B.C.

Employment Type: Full-time

salaried

Eligibility: Authorized to work in Canada

What You'll Own
Paid acquisition

Plan, run, and optimise paid search, shopping, and paid social across Google and Meta for both brands

Own how budget is split between brands, regions, and channels, and defend that split with margin rather than last-click revenue

Build and maintain the audience strategy, including customer-match and retention audiences that are currently sitting unused

Keep the product feed healthy so the catalogue actually serves

Measurement and attribution

Own the analytics stack end to end: GA4, server-side tracking, and the platform pixels

Reconcile what the platforms report against real orders and real margin, and know where the two diverge

Report plainly on what is working, including when the honest answer is that spend should come down

Lifecycle and retention

Own email and SMS: flows, campaigns, segmentation, and the calendar

Grow the list through on-site capture, in-store signup, and post-purchase

Build retention that brings customers back without discounting the brand away

Site, content, and search





Work on the storefront to improve merchandising, landing pages, and conversion

Partner with buying and retail on launches, seasonal stories, and campaigns

Keep organic discovery moving alongside paid, so the two are not fighting each other

What You Bring (Essential)

Three or more years running paid acquisition with real budget responsibility

Hands-on in Google Ads and Meta Ads Manager — in the platforms, not only in the reports

Strong analytically: comfortable in GA4 and spreadsheets, and comfortable reconciling numbers that disagree

Experience with Shopify and a lifecycle platform such as Klaviyo

Able to explain performance plainly to people who are not marketers

Willing to be accountable for a number

Strongly Preferred

Specialty retail, endurance sport, or a comparable enthusiast category

Multi-region experience, particularly Canada and the United States

A personal connection to cycling or running

How Success Is Measured
Success In This Role Looks Like

Contribution margin from paid, not platform-reported ROAS

Repeat purchase rate and revenue from channels we own

New customer acquisition cost, tracked honestly across both brands and both countries

A Boulder opening that arrives with demand already built

What We Offer

Health benefits package

Employee discounts

Food and beverage perks

Real ownership of a channel, with the budget and tooling to move it

Related Positions
E-Commerce- und Performance-Marketing-Manager/in Gestionnaire du commerce en ligne et du marketing de performance

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📌 Ecommerce & Performance Marketing Manager (British Columbia)
🏢 Enroute Cycling
📍 British Columbia