The Shelf is seeking a remote Associate Director to lead paid social campaign strategies across multiple platforms. This role focuses on optimizing performance and driving results for our influencer marketing initiatives.

You’ll play a key role in our Performance Media team, managing and executing complex paid social campaigns on platforms like TikTok, YouTube, and Pinterest. With 4-6 years of relevant experience and a deep understanding of Meta and TikTok, you’ll drive collaboration and deliver transparent communication to clients, creating data-driven stories.

Key Responsibilities:
• Manage paid social campaign execution and strategy
• Develop audience strategies and budget plans
• Implement creative and performance testing frameworks




• Run meaningful performance updates with clients
• Create detailed performance reports and narratives

Requirements:
• 4-6+ years of experience in paid social media
• Expert in Meta and TikTok advertising
• Exceptional communication skills and storytelling ability
• Proactive in addressing challenges and proposing solutions
• Familiarity with measurement frameworks considered a plus

Bring your expertise in campaign management to lead The Shelf in performance-driven influencer marketing.
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📌 Paid Social Campaign Leader - The Shelf (Manitoba)
🏢 The Shelf Influencer Marketing Agency
📍 Manitoba