Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy, you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments.At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation. With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change.Req.#1075326018The recruiting efforts for this position are intended to fill an existing vacancy for a new position.ResponsibilitiesLead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiencesEstablish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimizationImplement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in recent systemsLead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutionsAddress Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operationsDefine editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiencesRequirementsExtensive experience with AI tools and content operations in enterprise environmentsProven background working with AI agents and automated content creation/governance processesDeep understanding of GEO/AEO best practices and emerging generative search optimization techniquesExperience managing in-house content programs with focus on scalability and AI integrationKnowledge of content compliance requirements,
particularly EU AI transparency regulationsFamiliarity with Sitecore XM and content governance platforms like Gradial is preferredStrategic mindset for evolving content operations in AI-driven environmentWe offerExtended Healthcare with Prescription Drugs, Dental and Vision, and Healthcare Spending Account (Company Paid)Life and AD&D; Insurance (Company Paid)Employee Assistance Program (Company Paid)Telehealth (Company Paid)Short-term Disability (Company Paid)Long-Term DisabilityPaid Time Off (including vacation and sick days)Registered Retirement Savings Plan (RRSP) with Company matchMaternity/Parental/Adoption Leave Top-upEmployee Stock Purchase ProgramCritical Illness InsuranceEmployee DiscountsUnlimited access to LinkedIn learning solutionsEPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAMThis posting includes a salary range EPAM Canada would reasonably expect to pay the selected candidate. Individual compensation offers within the range are based on a variety of factors, including, but not limited to, experience, credentials, education, training, the demand for the role,
skillset, and overall business and local labour market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: CA$80,000-CA$115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.EPAM Canada welcomes and encourages applications from candidates with disabilities. Please contact WFA Human Resource CA
[email protected] if you have questions in this regard, or if you require an accommodation to complete the application process. Click here to review EPAM’s Accessibility for Ontarians with Disabilities Accessibility Policies and Multi-Year Access.An artificial intelligence system is software that is developed with one or more techniques that can, for a given set of human-defined objectives, using algorithmic information processing, generate outputs such as content, predictions, recommendations, or decisions with varying levels of autonomy (“AI”). Tasks that humans have traditionally done by thinking and reasoning are increasingly being done by, or with the help of, AI to help create efficiencies.EPAM may use AI during the recruitment process, in connection with collecting or processing your personal data. Some (non-exhaustive) examples of tasks that EPAM may use AI for include conducting initial screening, creating transcripts of interviews, and assessing applications/CVs against defined job description criteria to make suggestions to the individuals evaluating your candidacy.Your personal data and the results of any processing are not shared with AI applications outside of EPAM infrastructure. While EPAM may use AI to help create efficiencies during the recruitment process, EPAM does not use AI to make hiring decisions, which is done by EPAM Talent Acquisition and management.
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📌 Senior Content Strategist - AI Strategy (New Brunswick)
🏢 EPAM Systems
📍 New Brunswick