Join Payworks as a Senior Marketing Analytics Specialist and enhance our data-driven marketing initiatives in Winnipeg, Manitoba. This role focuses on optimizing performance through thorough analytics and strategic recommendations.As a key member of the marketing team, you will report to the Senior Manager of Growth Marketing. Your expertise in full-funnel analytics and performance reporting will serve as the backbone of our demand generation efforts.
Collaborate with cross-functional teams to leverage data for impactful budget decisions and campaign strategies.Key Responsibilities:- Own comprehensive analytics reporting for demand generation- Manage attribution across varied marketing campaigns- Deliver insightful performance recommendations for budget allocation- Spearhead testing initiatives to enhance marketing effectiveness- Analyze audience insights to refine targeting effortsRequirements:- 5+ years in B2B marketing analytics and performance strategy- In-depth understanding of conversion analysis and pipeline management- Practical experience with key analytics tools and platforms- Robust skills in Salesforce and data management- Ability to articulate complex data insights to leadershipLeverage your marketing analytics skills to influence the success of Payworks' campaigns.#J-18808-Ljbffr