Backcountry Strength helps busy adults prepare for the outdoor adventures they'll remember for the rest of their lives — from Kilimanjaro and the Grand Canyon to multi-day treks, backpacking trips, trail races, and other ambitious outdoor goals.
We're growing, and we're looking for a part-time Appointment Setter (Independent Contractor) to help turn warm, interested prospects into qualified Adventure Strategy Calls.
The Role
This is a remote, performance-driven independent contractor opportunity for someone who is comfortable picking up the phone, building rapport quickly, and helping qualified prospects take the next step.
You'll work primarily with warm inbound leads who have already engaged with Backcountry Strength through our marketing and AI-powered lead conversations.
You'll be responsible for managing an assigned pipeline of leads and ensuring agreed-upon contact, follow-up, qualification, booking, confirmation, and CRM standards are consistently met.
Your responsibilities will include
- Reviewing new inbound lead conversations in GoHighLevel (GHL)
- Identifying and prioritizing qualified prospects
- Contacting qualified leads promptly — same-day contact is the standard
- Making multiple contact attempts when necessary to connect with appropriate prospects
- Having warm, conversational phone discussions about their goals, challenges, and upcoming adventures
- Determining whether a prospect meets Backcountry Strength's qualification standards
- Booking qualified prospects directly into Sean's Adventure Strategy Call calendar
- Following up with prospects who don't answer on the first attempt
- Confirming upcoming appointments and proactively rescheduling when necessary
- Accurately tagging leads and logging call outcomes within GHL
- Helping maximize both appointment quality and show-up rates
What Success Looks Like The basic funnel is straightforward:
Lead → Contact → Qualified Conversation → Booked Strategy Call → Show → Client
Your primary responsibility is moving appropriate prospects through the first five stages of that process.
Sean handles the Adventure Strategy Call and sale.
This is a numbers-driven role, and performance will be evaluated using metrics including:
- Speed to first contact
- Call volume and connection rate
- Qualified lead-to-appointment booking rate
- Appointment show-up rate
- Lead quality — prospects booked onto Sean's calendar should meet Backcountry Strength's qualification standards and represent legitimate potential coaching clients
- Resulting new clients, as a downstream indicator of lead and appointment quality
You'll never be expected to pressure someone into booking.
The goal is to have genuine conversations with appropriate prospects, determine whether Backcountry Strength may be able to help them, and—when appropriate—help them take the next step.
Simply filling the calendar is not considered successful performance. Filling it with the right people is.
Compensation
This position is compensated through a combination of:
- A fixed weekly contractor service fee
- Performance bonuses when properly qualified prospects attend their scheduled Strategy Call
- Additional bonuses when qualified prospects ultimately become Backcountry Strength clients
The compensation structure is intentionally designed to reward both activity and quality. Specific compensation details will be discussed with selected candidates during the interview process.
You'll Probably Thrive Here If You...
- Are confident and comfortable talking with new people on the phone
- Naturally build rapport and ask good questions
- Are warm, curious, skilled, and personable
- Don't get discouraged when someone doesn't answer the phone
- Enjoy working toward measurable targets
- Are organized and meticulous about CRM notes and follow-up
- Take ownership instead of waiting to be told what to do next
- Are comfortable being given a desired outcome and figuring out the most effective way to achieve it without requiring step-by-step direction
- Are comfortable learning and working with technology
- Can independently manage your responsibilities in a remote environment
- Genuinely care about the person on the other end of the phone
Experience with appointment setting, sales, customer service, or GoHighLevel is an asset, but attitude, communication ability, reliability, initiative, and coachability matter enormously to us.
An interest in fitness, hiking, travel, or outdoor adventure is also a definite plus.
This Probably Isn't For You If...
You're looking for a passive administrative role, dislike making outbound calls, avoid accountability to numbers, require extensive day-to-day supervision, or view prospects simply as names on a call list.
Our leads are real people preparing for meaningful goals.
We expect them to be treated accordingly.
About Backcountry Strength
Backcountry Strength is a 100% online coaching company specializing in individualized strength, conditioning, nutrition, and lifestyle coaching for adventure-minded adults.
Our clients come to us because they want to become physically capable and confident enough to pursue meaningful outdoor goals — and our job is to help them get there.
Move Better. Get Stronger. Go Farther.
Interested?
Please send your resume and a brief cover letter explaining why you believe you'd be a great fit for this role to:
[email protected]
We're looking for someone who combines genuine human connection with initiative, personal accountability, and a drive to produce measurable results.
If that sounds like you, we'd love to hear from you.
📌 Appointment Setter — Remote, Part-Time Independent Contractor (Canada)
🏢 Backcountry Strength
📍 Canada