About Northly Group

Northly Group is one of Canada’s fastest-growing digital media companies, reaching over 5M+ Gen-Z and Millennial Canadians across our portfolio of brands including Waveroom, Northly, NightOut, MustBe, and more. We partner with leading brands and agencies to deliver high-impact social campaigns across lifestyle, food, entertainment, and culture.

Role Overview

We’re looking for a highly driven, hunter-minded Business Development Representative (BDR) to help fuel our next stage of growth. This is not a passive or order-taking role, you will be responsible for sourcing, engaging, and qualifying new business opportunities across agencies, brands, and enterprise partners.

You should be someone who thrives in fast-paced environments, and is motivated by closing high-value deals and building pipeline from scratch.

What You’ll Be Doing

Outbound Prospecting (Primary Focus)

- Identify and target brands, agencies, and decision-makers across Canada
- Execute high-volume outreach via email, LinkedIn, calls, and creative prospecting
- Build and manage a consistent outbound pipeline

Pipeline Generation
- Book qualified meetings for Account Executives / Sales Leadership
- Own top-of-funnel metrics (meetings booked, opportunities generated, pipeline value)

Strategic Targeting
- Identify high-value verticals (QSR, retail, entertainment, tech, etc.)
- Research and personalize outreach based on brand campaigns, timing, and market trends

Collaboration




- Work closely with AEs and leadership to refine outreach strategies
- Provide feedback on market demand, objections, and positioning

CRM & Tracking
- Maintain accurate records of outreach, conversations, and pipeline in CRM
- Continuously optimize messaging and conversion rates

Who You Are

Hunter Mentality

- You are relentless when it comes to prospecting and opening doors
- You don’t wait for leads, you create them

Proven Experience
- 3–5 years experience as an SDR or BDR (required)
- Media, advertising, or marketing sales experience strongly preferred

Strong Communicator
- Explicit, confident, and persuasive in both written and verbal communication
- Able to tailor messaging for brands vs. agencies

Resilient & Competitive
- Comfortable with rejection and high-volume outreach
- Motivated by performance, targets, and earning potential

Business Acumen
- Understands marketing fundamentals (CPMs, ROI, campaign objectives, etc.)
- Able to speak credibly about digital media and social campaigns

Self-Starter
- Thrives in startup environments with minimal hand-holding
- Takes ownership of results and continuously looks for ways to improve

Nice-to-Haves

- Existing relationships with agencies or brand marketers
- Experience selling Instagram / social media campaigns
- Familiarity with tools like HubSpot, Apollo, LinkedIn Sales Navigator
- Experience working with Gen-Z / youth-focused brands

📌 Business Development Representative (Media Sales) (Toronto)
🏢 Northly Group
📍 Toronto