The Senior Campaign Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. Ensure creative in display, video, mobile, rich media, etc., Generate campaign performance, delivery and site level reports from DSPs.

Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports. Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP). Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).

Escalate issues to senior operations lead(s) in a timely manner. Support the utilization of data management platforms (e.g. Document product feedback sheets when shifting campaigns to recent platforms. Proactively present strategic brand solutions to client teams.

First point of escalation on campaign or platform issues (pacing/performance). 3-4 years experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization. Familiarity with ad serving and campaign management tools would give leverage to this application. (Fundamental knowledge of online media metrics and analysis Excellent communication skills (both written and verbal). Proactive approach to problem solving, assisting the team, self-development, etc.

Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). Demonstrated ability using Excel, with knowledge of pivot tables,



basic formulas and visualizations. UM Canada is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity. Community - We build a culture where our people show up for each other, grow together, and win together. Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

We are currently hiring for this role and reviewing applications on an ongoing basis. Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you. A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge. #

📌 Campaign Manager Senior (Toronto)
🏢 UM Canada
📍 Toronto