Mandate The Communications Officer plays a strategic and technical role in UVic’s Student Recruitment team by developing and delivering high-quality, targeted communications that support institutional enrolment goals and reputation. The role is responsible for content strategy, messaging, and production across platforms, including ownership of UVic’s outbound email marketing to prospective students. It combines creative storytelling with data-informed decision-making to engage domestic and international audiences, working independently and collaboratively across multiple stakeholders.

Objectives

- Plan, coordinate, and evaluate marketing communications that drive student recruitment and reinforce UVic’s brand.
- Lead strategy and execution for email marketing across the student recruitment funnel, ensuring messaging accuracy, tone, and compliance.
- Produce high-quality, multi-format content for publications, presentations, email, and video.
- Maintain oversight of branded platforms and assets, including the Custom Viewbook and visual content creation.
- Use analytics, feedback, and market intelligence to refine messaging and improve campaign performance.

This position may occasionally require flexible working hours, including evenings or weekends, to support recruitment events, deadlines, or campaign timelines. This position requires a level of education, training, and experience equivalent to an undergraduate degree in communications, marketing, public relations, journalism, or a related field, plus a minimum of five years of relevant experience, preferably in a post-secondary setting.



An equivalent combination of education, training, and experience may be considered.

Knowledge, Skills, And Abilities Include

- Skilled in writing, editing, developing and managing creative content for a range of audiences and channels.
- Demonstrated expertise in social media strategy, implementation and engagement.
- Ability to manage projects simultaneously and adapt quickly to changing needs and priorities.
- Experience in developing, implementing and evaluating communications campaigns.
- Expertise in research, fact-checking, writing and editing.
- Superior attention to detail.
- Strong organizational skills with the ability to meet strict deadlines and manage multiple projects and priorities.
- Ability to consider diverse viewpoints to ensure representation of people and perspectives in storytelling.
- Expert proficiency in MS 360 (Outlook, PowerPoint, Word, Excel, Teams, Planner, OneDrive, SharePoint).
- Proficiency in technology-based collaboration and project management tools (e.g., Asana, Zoom).
- Experience working with website content management systems (Cascade) and social media platforms (LinkedIn, Facebook, X, YouTube, Instagram, etc.) and Hootsuite.
- Proficiency in Customer Relationship Management (CRM) technologies.
- Proficiency in email-marketing applications (GroupMail, Envoke, etc.).
- Proficiency in graphic design and video-editing tools such as Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Clipchamp, Canva, etc.
- Familiarity with UVic-specific systems (QUICK, Banner), is an asset.
- Experience with Ellucian Recruit, is an asset.

📌 Communications Officer (Victoria)
🏢 University of Victoria
📍 Victoria