Who you are

- This is ideal for someone who spikes like a growth marketer rather than a channel specialist, defines success by quality rather than volume, and is energized by writing a playbook rather than following one

- You have 3–6 years of experience in B2B demand generation or integrated campaign management, and you've owned campaigns end to end — not just contributed to them

- You're a quarterback, not a single-channel specialist. You know how to translate strategy into a coordinated plan and hold the line across many teams

- You think in quality, not just volume. You're comfortable working to a baseline you have to beat, and you can defend the trade-offs

- You're a strong cross-functional partner across brand, performance, product marketing, sales, and RevOps, and you make those relationships productive rather than transactional

- You have a strong, detail-oriented mindset that can hold many parallel work streams

- You're comfortable building from scratch and don't need an existing playbook to be effective

- You use data to shape programs, not just report on them

- You're a clear communicator who can run a brief and a retro and keep a multi-team campaign on track

- You're able to join us in our Toronto office (3 days a week)

- You're encouraged to apply even if your experience doesn't perfectly match the -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive

What the job involves

- As Relay expands our Demand Generation strategy in 2026, we're investing in more targeted, coordinated ways to create and capture demand across our owned surfaces. We're looking for a Demand Generation Manager to own that work end to end

- This role sits within Demand Generation, and works alongside our broader marketing team. You'll own Relay's global lead engine from strategy through execution and results: the capture experiences across our site and content, the webinar and gated-content programming that earns attention,



and the demo/chat experiences that turn interest into intent

- You'll be the DRI for our lead number and how it converts

- Own our global lead number end to end — set the strategy for how Relay captures demand across owned surfaces, and be accountable for how that demand progresses to demos and approvals

- Build and run the lead programming calendar — the 12-month view and the quarterly plan, and run or coordinate each activation (webinars, gated ebooks and guides, partner programs, content offers)

- Own the capture layer with our Web, CRO and MarOps teams — forms, enrichment, routing and testing — so lead quality holds as volume scales

- Run our interactive demo and chatbot experiences — the "see Relay" layer for buyers who want to explore before they talk to anyone

- Design and run experiments across the funnel — real hypotheses, holdout groups and kill criteria, then pull in the right teams to make winners bigger

- Partner with Lifecycle to turn captured leads into demos, approvals and sales conversations, and own the feedback loop on lead quality

- Turn what works into a repeatable motion and help shape how the broader marketing org treats leads as a first-class number

The application process

- Stage 1: A 25-minute Google Meet video intro call with the Hiring Manager

- Stage 2: A 45-minute Google Meet video deep dive call with the Hiring Manager

- Stage 3: A 60-minute live working session with our Marketing Team

- Stage 4: A 45-minute Google Meet video call with a member of our leadership team

Benefits

- Competitive salary and meaningful equity: Relay employees are Relay owners,



complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple current team members joining just last year.

- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.

- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive

- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required.

We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.

- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.

- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.

📌 Demand Generation Manager (Toronto)
🏢 Relay
📍 Toronto