29 Aug
|
Altus Group
|
Montreal
29 Aug
Altus Group
Montreal
Compensation Range: $180-$195K Compensation Disclaimer: The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. The range does not include additional compensation such as bonuses, equity, benefits, or other incentives.
Who We Need
Reporting to the Vice President, Marketing Communications, we are hiring a Director, Brand & Content Strategy to lead the development and execution of Altus Group’s global brand narrative and content strategy. As our new Director, Brand & Content Strategy, you will shape how we tell the Altus story across markets, audiences, and channels, connecting our corporate brand with our product strategy, proprietary data, industry expertise, and market insights. You will set the strategic direction for brand positioning and content while remaining close to execution, guiding editorial decisions, strengthening the processes and measures behind our content ecosystem, and partnering across Product Marketing, Digital Marketing, PR, Research, Sales, and subject matter experts to deliver relevant, differentiated storytelling globally.
This is a remote‑first role with a preference for candidates based in the Greater Toronto Area. You will work remotely with in‑person collaboration at our Toronto office as needed. You will have the opportunity to shape how Altus Group tells its story globally at a pivotal point in the evolution of its brand and marketing strategy.
With significant ownership over brand narrative and content strategy, you will have the freedom to bring forward new ideas, establish stronger processes and measures, and influence how the function evolves. You will also help shape and develop a lean team, creating the structure and capabilities needed to deliver against the strategy. You will work closely with Product Marketing, Digital Marketing, PR, Research, Sales, subject matter experts, and executive leaders, connecting product strategy, proprietary data, market insights, and corporate priorities into a cohesive global story.
Creative and strategic impact Altus Group has been through significant transformation, creating an opportunity to rethink how brand and content contribute to the business. You will have room to challenge existing approaches, define more meaningful measures of success, and explore how shifts in search, AI, social media, and content consumption should influence the strategy. While this is a Director‑level role setting the longer‑term direction, you will remain close enough to the work to see your ideas move from strategy through execution and measure their impact.
You will bring together corporate priorities, product strategy, proprietary data, market insights, and industry expertise to create a clear and differentiated story that can be applied consistently across global markets. Lead the content strategy. You will develop and execute an integrated global content strategy and editorial plan aligned with business priorities, campaigns, customer personas, and regional needs.
You will determine where and how Altus Group’s stories should come to life across digital, social, email, multimedia, events, and emerging channels to build awareness, engagement, demand,
and loyalty. You will partner with Product Marketing, Research, PR, Sales, and subject matter experts to uncover the ideas and insights that differentiate Altus Group. You will connect product and corporate storytelling, translating complex information into relevant narratives for different audiences and markets.
Set the standard for content. You will provide strategic and editorial direction across content created by your team, internal contributors, and external partners. You will review and edit work with a strong eye for clarity, quality, brand consistency, and reputational risk, ensuring content reflects Altus Group’s voice and supports the broader business strategy.
Build a scalable content engine. You will establish the workflows, governance, tools, and processes needed to move content effectively from idea through development, approval, production, and distribution. You will manage the content marketing budget, balance priorities and resources, and identify opportunities to improve how the team operates as the function evolves.
You will define meaningful brand and content KPIs and use performance data to understand what is resonating and where the strategy needs to change. You will bring a forward‑looking perspective to evolving areas such as AI, AEO, search, social platforms, and changing content behaviours, using insights to continually strengthen performance. You will lead and develop the Brand and Content team while building strong partnerships across a matrixed global organization.
You will bring recommendations and strategic narratives to senior and executive leaders, create alignment across stakeholders, and help teams translate the global strategy into relevant execution across regions. The brand and content leadership. You have led brand and content strategy in a complex organization, ideally within a B2B, SaaS, technology, data‑driven, or similarly evolving setting.
You can take complex ideas, product positioning, proprietary data, and subject matter expertise and turn them into accessible narratives. You can connect brand and content decisions to broader business priorities and use data to determine what is working. You have experience defining meaningful KPIs, interpreting content and channel performance, and using insights to evolve strategy.
You understand how shifts in search, AI, social media, and content consumption are changing how organizations reach and engage audiences. You can balance strategic leadership with hands‑on execution, stepping into the details when needed while continuing to move longer‑term priorities forward. You know how to build trusted relationships across Product Marketing, Digital Marketing, PR, Research, Sales, subject matter experts, and senior leadership.
You can turn strategy into an effective content operation.
You have experience establishing workflows, managing multiple priorities and stakeholders, overseeing budgets and external resources, and using content management and performance tools to bring greater visibility, consistency, and accountability to the work. You may have experience working in a B2B, SaaS, technology, data‑driven, or global organization, giving you an understanding of how to build relevant narratives for complex products and audiences.
Exposure to brand perception research, evolving approaches to search and AEO, AI‑enabled content, or content management and performance platforms would be an asset. A virtual interview with a Talent Advisor to discuss your interest in joining Altus Group and in the role. The conversation will be recorded using BrightHire, an AI‑powered video interview tool.
An in‑person interview with the Vice President, Marketing Communications, focused on your leadership experience, strategic thinking, and approach to brand and content strategy. A virtual interview with other Marketing Leaders focused on collaboration, cross‑functional partnership, and how you would work closely together to bring the brand and content strategy to life across channels. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees.
These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process.
Use of Artificial Intelligence AI tools may be used to support the initial stages of screening for this role; We work with the most influential Commercial Real Estate firms around the world providing you exposure to some of the most significant CRE and proptech mandates.
Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well‑being.
Our Altus Intelligence
Academy offers over 150,000 hours of learning content.
Flexible work model: the Activity‑Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks.
We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry.
A high performance & high trust environment: You'll have a high level of accountability balanced with our Take What You Need unlimited vacation program. Leaders who are invested in well‑being & performance: We'll help you grow your skills and accomplish great things to develop your career. Altus reasonably accommodates people with disabilities throughout the recruitment and selection process.
📌 Director, Brand & Content Strategy (Montreal)
🏢 Altus Group
📍 Montreal