Permanent Full Time

Manager, Product Marketing to support marketing for our Reporting into product marketing leadership, this role is accountable for translating product and customer insight into clear positioning, compelling go‑to‑market strategies and effective marketing execution across the customer lifecycle.

Product Marketing Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and robust customer experiences.

Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.

Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.

Translate complex products and technical concepts into simple, engaging, customer-friendly language.

Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.

Performance & Optimization Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.

Contribute to a test‑and‑learn approaches and continuous improvement using digital analytics and marketing best practices.

5-7 years of progressive experience in marketing.

University degree in Marketing, Business, Communications, or a related field.

Experience in product marketing supporting product launches and go‑to‑market initiatives that include segmentation,



positioning, value proposition development and multi‑channel activation.

Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Work within a collaborative, purpose‑driven marketing organization.

Gain exposure to enterprise‑level product marketing and strategic initiatives.

This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).

Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other.

Career Development: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.

Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.

Financial Security:Company‑matching pension plan,share ownership program and additionalinvestment options.

Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

All information provided will be handled in accordance with applicable laws and Canada Life policies.

📌 Director, Brand & Marketing Management (Winnipeg)
🏢 Canada Life
📍 Winnipeg