BinSentry is an extremely fast-growing ag-tech company started here in KW. BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills, commercial grain handling facilities, and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 64,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way.

The Director of Product Strategy and Go-to-Market will report to the VP of Product, and work closely with Customer Success and Sales leadership and working teams. Drive the standardization, refinement, and evolution of BinSentry’s proprietary Return on Investment (ROI) framework across various customers and product areas. Put the framework into practice in current and renewal customer conversations,



supporting the Sales and Customer Success teams in their efforts to track and calculate detailed ROI for customers across pilots and full deployments.

Build, grow, and maintain a Voice of Customer database, including feature or product requests for potential future BinSentry products, as well as case studies for successful value creation from existing BinSentry features and products. Guide the evolution of the Product Roadmap and Product Development Processes based on insights and developments from the above responsibilities. Financial and competitive analysis in Product space Clear communication at detailed and executive levels Own the ROI Framework and partner with Sales and Customer Success teams to apply it to customers’ experience Collect feedback from customers, Customer Success, Sales, Ops, and other stakeholders to inform all areas of ownership (ROI, Voice of Customer, Competitive Landscape, and Roadmap).

Drive continuous improvement in product development, including developing and maintaining templates, processes, tools, and more 5+ years of experience in strategy, operations, or product in technology and/or industrial markets (agriculture and/or hardware-enabled SaaS Preferred) ~ Experience in VC-backed startups or growth-stage PE-backed companies preferred Manual dexterity required to use desktop computer and peripherals. Overtime as required. We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications.

📌 Director of Product Strategy and Go-To-Market (Waterloo)
🏢 BinSentry
📍 Waterloo