About Keak
Keak builds AI products that help businesses operate and grow more efficiently.
We’re hiring a Growth Marketing Manager to lead customer acquisition and brand growth for Cheaper Inference , our OpenAI-compatible API that gives developers access to leading AI models at discounted, usage-based rates.
Cheaper Inference makes it easy for developers and AI companies to reduce their model costs without changing their existing request format. Customers can use one API key, fund their account with as little as $5, and save up to 60% on supported models.
The role
You’ll own paid acquisition, performance creative, organic social, and creator partnerships for Cheaper Inference.
Your mission is to make the product known and trusted among developers, AI founders, technical teams, and companies with growing inference costs—and turn that awareness into funded, active customers.
This is a hands-on role. You’ll launch campaigns, analyze performance, source and test creative, publish content, contact creators, and build repeatable acquisition channels.
What you’ll ownPaid acquisition
- Plan, launch, and optimize campaigns across Google, X, Reddit, YouTube, Meta, LinkedIn, and other relevant channels.
- Develop campaigns for developers, AI startups, technical founders, and production AI teams.
- Own targeting, budgets, bidding, landing-page briefs, experimentation, and reporting.
- Measure performance through the full funnel: registration, wallet funding, first API call, ongoing usage, revenue, CAC, and payback.
- Build retargeting campaigns for visitors and registered users who have not yet activated.
- Identify and scale the channels that produce valuable, retained customers.
Creative strategy and production
- Build a consistent pipeline of ads, product demonstrations, comparisons, tutorials, and other creative.
- Develop compelling angles around inference costs, model access, API compatibility, and ease of migration.
- Source and coordinate designers, video editors, developers, creators, and freelancers.
- Turn model launches, pricing changes, product improvements, and customer insights into timely campaigns.
- Create a structured system for testing hooks, messages, formats, offers, and landing pages.
- Repurpose successful organic and creator content into paid campaigns.
Social and community
- Own Cheaper Inference’s day-to-day social presence.
- Create useful content about AI models, inference economics, token pricing, APIs, and building AI products.
- React quickly to relevant model releases, price changes, benchmarks, and industry conversations.
- Engage credibly with developers, creators, customers, and AI communities.
- Turn product data, documentation, customer questions, and experiments into compelling content.
- Build a recognizable voice for Cheaper Inference within the AI ecosystem.
Creator and affiliate partnerships
- Identify creators who reach developers, AI engineers, technical founders, and AI product teams.
- Build relationships with YouTubers, technical educators, newsletter writers, benchmarkers, and open-source contributors.
- Develop partnerships such as tutorials, sponsored builds, cost comparisons, integrations, affiliate campaigns, and co-created content.
- Own outreach, negotiation, briefing, approvals, usage rights, tracking, and follow-up.
- Turn high-performing creator content into paid creative when appropriate.
- Build a repeatable creator and affiliate program tied to funded accounts, usage, and revenue.
What success looks like Within your first six months, you will have:
- Established reliable reporting from acquisition source through funded account and API usage.
- Identified the audiences, messages, and channels producing the highest-quality customers.
- Built a consistent pipeline of new performance creative.
- Developed an active network of AI and developer-focused creators.
- Launched measurable creator and affiliate partnerships.
- Established a credible and consistent social presence.
- Improved the volume or efficiency of customer acquisition.
- Created a clear roadmap for scaling the strongest channels.
What we’re looking for
- Three or more years of hands-on growth or performance marketing experience.
- Experience directly managing paid campaigns and advertising budgets.
- Strong knowledge of funnels, attribution, CAC, payback, retention, and cohort quality.
- Experience developing or sourcing performance creative.
- Experience managing social channels and creating content.
- Solid writing, communication, and relationship-building skills.
- Experience working with creators, affiliates, or external content partners.
- Enough technical curiosity to understand APIs, model inference, and token pricing.
- The ability to turn technical product capabilities into clear marketing.
- Comfort working independently within a fast-moving startup.
Especially valuable
- Experience marketing an AI product, API, developer tool, cloud platform, or technical SaaS product.
- Existing relationships with AI and developer-focused creators.
- Experience marketing usage-based or prepaid products.
- Familiarity with OpenAI-compatible APIs and the generative AI ecosystem.
- Experience with Reddit, X, YouTube, technical newsletters, or developer communities.
- Knowledge of creator attribution, affiliate programs, and content licensing.
- Ability to produce or edit short product demonstrations.
- Experience connecting advertising data with product analytics and billing activity.
Who will thrive here You’ll enjoy this role if you can move comfortably between campaign data, technical positioning, creative production, social content, and creator outreach.
You don’t need to be an engineer, but you should be willing to make an API call, read technical documentation, test the onboarding experience, and communicate credibly with developers.
You’re proactive, analytical, creative, and comfortable building a growth function before every process is fully defined.
Why join Keak
- Own growth for a promising AI infrastructure product.
- Work directly with the founders and influence positioning and go-to-market strategy.
- Build paid, organic, affiliate, and creator channels from the ground up.
- Operate in a rapidly evolving market with frequent opportunities for timely campaigns.
- Help developers and AI companies materially reduce their inference costs.
📌 Growth Marketing Manager - Cheaper Inference (Canada)
🏢 Keak
📍 Canada