Enhance user acquisition efforts at Sony Interactive Entertainment in Waterloo, ON. Lead marketing strategies for engaging mobile and web gaming experiences. As a Growth Marketing Specialist, you will formulate user acquisition strategies, engaging new audiences from pre-launch to scale.

Engage closely with Product, Design, and Engineering teams to ensure successful campaign execution and audience development. Leverage your expertise in data-driven marketing for maximum impact. Key Responsibilities:

- Own growth marketing strategy from audience validation to scale
- Plan and optimize marketing campaigns across various channels
- Manage budgets, pacing, and performance forecasts
- Collaborate to enhance onboarding and conversion strategies
- Monitor consumer behavior and market trends for strategic adjustments

Requirements:

- 5+ years in growth or performance marketing experience
- Familiarity with digital consumer products and acquisition metrics
- Experience in managing marketing budgets and campaigns
- Solid analytical skills for data interpretation
- Excellence in cross-functional collaboration and communication

Shape the future of gaming at Sony Interactive Entertainment.

📌 Growth Marketing Specialist at Sony Interactive (Ontario)
🏢 Sony Playstation
📍 Ontario