About Unbound Merino

Unbound Merino is a rapidly growing, founder-led, direct-to-consumer apparel brand creating premium Merino wool essentials for life on the move. Named to The Globe and Mail’s 2025 ranking of Canada’s Top Growing Companies, we design timeless clothing that helps people pack less, own less, and experience more. We move quickly, value autonomy, and give people meaningful ownership over the work they lead.

If you’re looking to make a real impact while helping shape the future of a growing global brand, you’ll feel at home here.

About the role

We’re looking for an Influencer & Creator Marketing Manager to own and evolve Unbound’s creator ecosystem. You’ll become Unbound’s internal expert on the creator economy, bringing fresh ideas, challenging assumptions, and helping shape how we evolve our creator strategy as platforms, consumer behaviour, and the industry contribute to change.

This is a highly visible, highly integrated role for a creator marketer who combines exceptional relationship-building with strategic thinking, commercial discipline, and strong creative instincts. You’ll have a sharp point of view on who we should be working with, what makes great creator content, where the industry is headed, and how Unbound should show up within it.

You’ll inherit a creator program with proven momentum and meaningful investment behind it and have the autonomy to take it significantly further. Working in close partnership with our broader marketing team, you’ll build creator partnerships that drive measurable business results while strengthening long-term brand affinity. That includes expanding our creator affiliate ecosystem, building scalable creator communities, and maximizing the long-term value of every partnership through paid media, affiliate, and owned channels.

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What you’ll do

- Own and evolve our creator strategy: Set the roadmap for how Unbound identifies, engages, invests in, and grows creator partnerships across the funnel.
- Build an exceptional creator network: Discover emerging and established talent, deepen existing relationships, and turn the right partners into long-term brand advocates.
- Scale new communities: Expand our network across traditional, micro-, and nano-creators within travel, fashion, lifestyle, EDC, gear, and adjacent spaces.
- Own creator investment: Manage budgets, forecasting,



and allocation; negotiate rates, contracts, and usage rights; and make thoughtful investment decisions that balance performance, long-term brand value, and financial discipline.
- Partner across Social, Paid Media, and Affiliate: Build a scalable UGC creator program, maximize creator content through Partnership Ads, and strengthen our creator affiliate ecosystem through ongoing collaboration with the Affiliate team.
- Expand creator commerce: Grow opportunities across ShopMy, LTK, TikTok Shop, ambassador programs, affiliate partnerships, and other emerging commerce platforms.
- Measure and optimize: Build the right measurement framework across performance and brand objectives, using results to guide creator selection, investment, and future strategy.
- Stay ahead of the industry: Maintain a strong pulse on emerging creators, platforms, formats, technologies, and cultural shifts—and help Unbound identify and act on the right opportunities before they become obvious.

You are
- A creator-native marketer: You understand how creators build trust, what makes content resonate across platforms, and what makes a partnership feel genuine.
- A relationship builder: You genuinely enjoy building long-term relationships with creators, managers, agencies, and partners, earning trust over time, and turning great creators into long-term advocates.
- Performance-minded: You understand how to balance brand building with measurable business outcomes. You’re comfortable managing budgets, evaluating ROI, and making thoughtful investment decisions. Not every partnership is judged the same way, but every investment should have a clear purpose.
- An autonomous, organized operator: You thrive in a remote environment, bring structure to ambiguity, juggle multiple priorities with ease, and keep work moving without requiring constant direction.
- A collaborative leader: You work exceptionally well across teams, communicate clearly,



and know how to bring multiple channels together around one creator strategy.
- Strong creative judgment: You have excellent taste, a clear point of view on what makes people stop scrolling, and can recognize creator content that feels authentic, premium, and right for the Unbound brand.

You have
- 5+ years in creator/influencer marketing, partnerships, affiliate marketing, social media, or another relationship-driven marketing discipline.
- Demonstrated success building creator programs and partnerships that drove measurable business results through paid media, affiliate marketing, or other performance-driven strategies.
- Strong social and creator-platform fluency, with an instinct for platform-native content and emerging talent.
- Hands-on experience managing creator budgets, negotiating partnerships, contracts, usage rights, and paid media investments.
- Strong strategic and operational judgment, with the ability to independently execute and evolve a creator marketing program in a fast-moving environment.

Bonus qualifications
- Experience building or scaling creator programs, communities, or rosters, including affiliate, ambassador, and micro-/nano-creator programs.
- Existing relationships with creators, managers, agents, and industry partners.
- Experience connecting creator marketing with affiliate, paid media, and creator commerce.
- Experience with long-form YouTube partnerships and creator-led education is an asset.
- Consumer/DTC, fashion, lifestyle, travel, or other culturally relevant brand experience.

Why join Unbound? You will inherit a creator program with real momentum, proven partnerships, meaningful investment, and robust internal support, with a track record of driving real business impact.

We’re a fast-growing, self-funded brand with a small, experienced team and ambitious plans for the next stage of growth. You’ll have real autonomy, direct access to senior leadership, and the ability to shape a channel we believe can become an increasingly important driver of both performance and brand.

We are fully remote and value people who bring strong ideas, sound judgement, and the initiative to run with them. Unbound is an equal opportunity employer, committed to diversity and an inclusive workplace. The salary range for this role is $75,000 to $90,000 depending on years of experience and relevance in the space.

📌 Influencer & Creator Marketing Manager (Canada)
🏢 Unbound Merino
📍 Canada