Unlock retention strategies as a Lifecycle Marketing Strategist with lululemon. In-person collaboration supports enhanced engagement through targeted email and push marketing campaigns. We are looking for an experienced strategist focused on developing owned-channel marketing campaigns.

Your collaboration with teams in E-commerce, Analytics, and Creative will ensure guest-centric messaging. You will oversee campaign execution, utilizing insights to boost engagement and retention rates. Key Responsibilities:

- Create effective email and push notification campaigns
- Draft campaign briefs to meet audience needs
- Ensure timely campaign launches with proper coordination
- Review and analyze campaign performance for insights
- Test strategies across audience and messaging

Requirements:

- 3+ years in digital or retention marketing
- Proven ability in marketing briefs and campaign strategies
- Familiarity with Salesforce Marketing Cloud or similar tools
- Solid analytical skills and comfort with reporting tools
- Bachelor's degree preferred or equivalent experience

Bring your strategic insights to drive retention success and enhance the lululemon brand.

📌 Lifecycle Marketing Strategist Role at lululemon (Vancouver)
🏢 Lululemon
📍 Vancouver