lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

The North America Brand

Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business.

As Senior Brand

Manager, you will report into the Sr. At the center of the marketing organization, the Senior Brand Manager role is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative integrated campaigns across brand, partnerships and sports moments. Refine and evolve the North America Brand Marketing Strategy Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.

Develop strong and clear creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy. Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set Lead large-scale, complex marketing initiatives, developing strategy,



cross-functional marketing plans and executing integrated omni-channel campaigns.

Inform

Global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America. Merchandising, Retail Marketing, Ecommerce, Digital, Paid Media, Social, PR, Community, Sports Marketing) to execute best-in-class campaigns and enhance the consumer experience across various touchpoints.

Manage Project

Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings. Bachelor's degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, within the Retail, Apparel, Sport, or product marketing sectors, with global market experience/knowledge. Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution.

Proficient in developing paid media strategy and creative optimization driving breakthrough engagement. Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.



Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.

Experience with project management tools (ie, Smarsheet) and timeline development Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.

Experience working with skilled athletes, celebrity talent, or top tier influencers is valued Acknowledge the presence of choice in every moment and take personal responsibility for your life. Foster connection by putting people first and building trusting relationships. lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. LI-KS1 #

📌 lululemon Senior Brand Marketing Manager (Vancouver)
🏢 Lululemon
📍 Vancouver