ResponsibilitiesPartner primarily with clients and agencies in the CPG space to provide a sound measurement strategy that can lead to better understanding of business performance on the platformFocus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clientsLeverage both first‑party and third‑party measurement solutions to measure the impact of TikTok media on advertisers’ businessAnalyze data to develop advanced analytics projects and tests tailor‑made for clients to prove that TikTok workManage client and agency feedback to ensure their voice is reflected with our product and partnerships teamsQualificationsMinimum Qualifications5+ years of experience with digital advertising or large marketing‑related organizationsRelevant bachelor’s degree in a quantitative fieldExperience with CPG (beauty & care, food & beverage, dining & alcohol) and media‑mix modelingFamiliarity with experiment, incrementality, attribution, market lift measurement as well as auction environmentPractical experience operating within data for an at‑scale businessAbility to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluencyAbility to work effectively, deploy consistent quality, prioritize strategically, and provide guidance on what decisions should be made is a must‑have skillPreferred QualificationsGraduate degree within a science, mathematics, operations, business, digital marketing,



or research fieldExperience with advertising agencies or complex marketing data‑driven organizationsA track record of inferential problem‑solving through experimental design and analytical methodsA track record of driving client decisions with explicit communication and team collaborationExperience with executing custom analytical work where SQL and R are a plusFamiliarity and experience within privacy‑first innovation for measurement systemsCompensation & BenefitsBase salary range for this position in the selected city is CAD$86,400 - CAD $148,200. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.TikTok may use artificial intelligence systems to screen, assess, and/or select applicants for this position.#J-18808-Ljbffr

📌 Measurement Partner, Cpg - C$86,400 - C$148,200 A Year (Winnipeg)
🏢 TikTok
📍 Winnipeg