BioHorizons, Inc., a majority-owned subsidiary of Henry Schein, Inc. (NASDAQ:HSIC), is a leading dental implant and biologics company headquartered in Birmingham, Alabama. The company has a broad product offering, including dental implants, surgical planning software and tissue regeneration solutions for the replacement of missing teeth. BioHorizons products are available in 85 markets around the world. For more information, visit biohorizons.com.

About The Role The Manager, Field Marketing CANADA is a hybrid role that plays a critical part in bridging sales and marketing to drive revenue growth, customer acquisition and retention across the Canadian market. With a strong presence in the field (50% of time), this individual will collaborate directly with the sales force and key opinion leaders (KOLs) to develop and deploy high-impact commercial tools and strategies that win new customers and deepen loyalty with existing ones.

What You’ll Do

- Partner closely with sales teams to develop and implement customer-centric content and initiatives that drive overall growth.
- Develop and execute education-driven field marketing strategies—such as study clubs, full-arch training, course-specific promotions, specialist focused courses, and other key initiatives—with a focus on driving new customer acquisition, expanding customer engagement, and accelerating practice growth through these tools, while implementing tracking mechanisms (e.g., attendance metrics, conversion rates, course ROI, and practice growth analysis) to measure effectiveness and optimize future initiatives.
- Create and optimize marketing materials including promotions, presentations, PDFs, animations, and sales pitch decks that support field sales execution.
- Serve as a KOL liaison, identifying, nurturing, and leveraging key clinicians to support product adoption and brand credibility; and successfully maintain KOL relations and onboard new KOLs.
- Champion the use of CRM across the field sales team by promoting adoption, training on best practices, and leveraging data-driven insights to enhance customer engagement and adoption, while directly tying CRM utilization to sales tracking through pipeline visibility,



opportunity progression, and conversion metrics to ensure accountability and measurable revenue growth.
- Work closely with the Regional Sales Leadership team to execute market share growth strategies by helping sales identify and pursue high-value opportunities in the premium segment
- Serve as a subject matter expert across all product categories and digital workflows, while maintaining deep knowledge of competitive offerings, to empower sales strategy tools and initiatives, serve consultatively in conversations with prospects, and actively support sales conversions
- Periodically attend education courses to identify opportunities for structuring targeted sales promotions, ensuring programs deliver maximum ROI, and serving as a sales support resource to increase customer conversion and competitive wins.
- Work cross-functionally with sales, marketing, regulatory, quality, education, legal and commercial operations to ensure all produced materials maintain message consistency and meet compliance standards.
- Drive field enablement by training the sales force to effectively leverage marketing messaging, assets and tools, and equipping reps with tailored talk tracks and strategies that resonate with dental professionals
- Set and monitor KPIs for field marketing initiatives, translating data into actionable plans (e.g. retained customer growth, customer attendance at key events & targeted competitor acquisition).

What You Bring

- Deep understanding of medical device sales strategy, customer segmentation, and consultative selling in a clinical environment.
- Comfortable working across departments and influencing without direct authority.
- Excellent communication skills, both verbal and visual—particularly in translating clinical or technical data into commercial messaging.




- Analytical mindset with experience in setting KPIs and tracking field performance metrics.
- Travel required (up to 50%) across Canada to support the sales organization, attend customer meetings and educational courses, and participate in trade shows and key events.
- Must be self-directed, agile, and comfortable operating in a fast-paced, highly regulated
- 7+ years of experience in dental or dental implants, with a strong background in field sales; marketing experience is a strong plus.
- Proven success in dental implants or closely related dental/medical fields.
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.
- Bilingual in both official languages – English and French desired

Additional Information

- You must be independently authorized to work in Canada. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
- This is an open and current role
- No AI will be used to screen candidates and every application will be reviewed by a human

Annual Pay Range At BioHorizons, we want to attract and retain the best employees and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider several factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A BioHorizons employee may be eligible for additional forms of compensation, depending on their role.

Below is the annual base salary range for full-time employees for this position

$93,000 - $139,000 CAD

Henry Schein, Inc. is an Equal Employment Prospect Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

📌 Manager, Field Marketing (Ontario)
🏢 BioHorizons
📍 Ontario