About BenevityBenevity is a technology company that enables organizations to take social action on the issues they care about through giving, volunteering, grantmaking, employee resource groups and micro-actions. With global reach across Canada, Spain, Switzerland, the United Kingdom, the United States and more, Benevity partners with the Fortune 100 to build better cultures and use their power for good.High‑Level OverviewWe are hiring a Growth Marketing Manager to own paid media and organic discovery as a connected growth engine, with a strong focus on account‑based marketing (ABM) and strategic accounts. This role reports to the Sr. Manager, Digital Marketing on the Growth Marketing team and will drive awareness, capture intent signals, and influence pipeline through integrated paid media, SEO, AEO and GEO strategies.What You’ll DoPaid MediaPlan, execute, and optimize paid media programs across:Paid searchPaid social (especially LinkedIn)RetargetingPrioritize Tier 1 and Tier 2 target accounts and high‑intent audiencesBalance awareness, intent capture, and efficiency across long sales cyclesMonitor performance daily and proactively course‑correct inefficienciesPartner with sales and ops to improve lead quality and pipeline influenceOrganic Search (SEO, AEO, GEO)Support and execute organic discovery strategy, including:SEO fundamentalsAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)Optimize content to answer buyer questions clearly and accuratelyHelp ensure Benevity appears favorably in AI‑powered search experiencesPartner with content and product marketing to structure content for authority and trustIdentify keyword gaps and provide recommendations for new,



high‑authority contentMeasurement, Learning & OptimizationTrack performance against baselines and identify trends over timeMeasure success beyond traffic and CPL, including:Qualified leadsPipeline influenceAccount warming signalsContribute to dashboards and reporting in HubSpotTurn insights into explicit, actionable recommendations and drive follow‑through on next stepsExperimentation & GrowthRun structured experiments to identify what works and whyTest new:AudiencesAd formatsContent structuresMessaging hypothesesUse winning insights to drive core strategy while maintaining testing momentumHelp evolve strategy toward an 80/20 performance‑to‑experimentation modelCross‑functional PartnershipWork closely with:Demand Gen/ABM team on campaign strategy and executionSales and BDR teams on account priorities and feedbackMarketing Ops on attribution, tracking and data qualityCommunicate clearly when inputs or alignment are missingWhat You’ll Bring3–5 years of experience in growth, performance or digital marketingHands‑on experience managing paid media campaignsWorking knowledge of SEO fundamentalsStrong analytical and problem‑solving skillsComfort working with performance data and dashboardsAbility to communicate clearly about what’s working and what’s notExposure to long sales cycles and account‑based marketingIdeal tech stack experience: HubSpot, 6Sense, Google Ads, Google Search Console, LinkedIn Ads, YouTube, Semrush, HockeystackSalaryOntario: $77,800—$106,920 CADEEO StatementCandidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].#J-18808-Ljbffr

📌 Growth Marketing Manager - C$77,800 - C$106,920 A Year (Winnipeg)
🏢 Benevity
📍 Winnipeg