Job Overview

We are seeking a dynamic and energetic Marketing Coordinator to join our innovative marketing team. In this role, you will be at the forefront of developing and executing impactful marketing strategies that elevate brand visibility and drive engagement across digital platforms. Your enthusiasm and proactive approach will help us connect with our target audiences, optimize campaigns, and contribute to the overall growth of our brand.

This paid position offers an exciting opportunity to hone your skills in a fast-paced environment while making a tangible impact on our marketing initiatives.

Responsibilities

- Develop, implement, and manage digital marketing campaigns across channels such as social media, email, and search engines to maximize reach and engagement.
- Conduct comprehensive keyword research to optimize content for search engine optimization (SEO) and improve organic rankings.
- Manage and update website content using WordPress, ensuring it is visually appealing, accurate, and aligned with branding standards.
- Design eye-catching graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to support campaigns.
- Monitor and analyze campaign performance using Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; generate reports to inform future strategies.
- Coordinate with cross-functional teams to plan promotional events, product launches, and advertising initiatives that align with overall marketing goals.
- Manage paid advertising campaigns on platforms like Google AdWords and Facebook Ads to optimize ROI through targeted audience segmentation.
- Collaborate on email marketing campaigns by creating compelling content, segmenting audiences,



and tracking performance metrics.
- Stay current with industry trends in digital marketing, e-commerce, SEO best practices, and emerging technologies to continuously enhance campaign effectiveness.

Experience

- Proven experience in digital marketing or a related field with a solid understanding of e-commerce platforms.
- Hands-on knowledge of SEO techniques including keyword research, on-page optimization, and link-building strategies.
- Proficiency in website management using WordPress along with HTML, CSS, JavaScript basics for troubleshooting and customization.
- Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite for creating engaging visual content.
- Experience managing paid advertising campaigns via Google Ads (formerly Google AdWords) and Facebook Advertising platforms.
- Familiarity with analytics tools like Google Analytics for tracking website traffic, user behavior, and campaign performance metrics.
- Knowledge of email marketing platforms for designing campaigns that nurture leads and foster customer loyalty.
- Strong understanding of digital marketing concepts including content creation, keyword research, analytics interpretation, and campaign optimization.

Join us as a Marketing Coordinator if you’re passionate about crafting compelling stories through digital channels! Bring your creativity, analytical mindset, and enthusiasm to help us grow our brand presence while developing your career in an energetic environment dedicated to innovation! Pay: $22.66-$35.00 per hour

Expected hours: 40.0 per week

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off

Work Location: In person

📌 Marketing Coordinator (Edmonton)
🏢 Recreational Power Sports
📍 Edmonton