12 month contract extensions

Hybrid 3x per week in Toronto

Pay: $70/hr incorp

Required Skills & Experience

- 3-7 years of experience in audience management, marketing technology, data engineering, customer data, or related fields.
- Hands-on experience supporting audience creation, segmentation, targeting, and activation.
- Experience working within cloud-based data warehouse environments.
- Experience supporting data integrations between marketing platforms and enterprise data systems.
- Advanced SQL skills.
- Experience with one or more modern cloud data platforms:

o Snowflake o Databricks o AWS o Google Cloud Platform (GCP)

o Microsoft Azure

- Experience working with large customer or audience datasets.
- Understanding of ETL/ELT processes, APIs, and data integration patterns.
- Strong stakeholder management and communication skills.
- Ability to work independently within a cross-functional environment.

Nice to Have Skills & Experience

- Experience with Customer Data Platforms (CDPs) such as Adobe Experience Platform, Salesforce Data Cloud, Tealium, Segment, Hightouch, Amperity, or similar
- platforms.
- Experience with marketing and analytics platforms such as:

o Adobe Analytics o Google Analytics 4 (GA4)

o Salesforce Marketing Cloud o Google Marketing Platform o Meta and Google Ads ecosystems

- Understanding of data privacy, consent management, and data governance frameworks.
- Financial services or other highly regulated industry experience.
- Experience supporting audience activation for paid media, personalization, CRM, or digital marketing use cases.





Insight Global is looking for an Audience Data & Cloud Integration Specialist to join a leading banking client in downtown Toronto. This is a hybrid role and requires 2-3x/week onsite in the Toronto office.

Position Overview:

The Audience Data & Cloud Integration Specialist is a hybrid role that combines audience management, marketing technology operations, and modern data platform integration expertise. This position will support the day-to-day execution of audience creation, activation, measurement, and troubleshooting while helping to operationalize audience data across cloud data warehouses, customer data platforms (CDPs), and marketing ecosystems.

The ideal candidate is equally comfortable working with marketers, analysts, and engineers. They possess hands-on experience with audience segmentation and activation,

along with solid technical capabilities in SQL, cloud data platforms, and data integration.

Key Responsibilities:

1) Audience Management & Marketing Operations

- Build, manage, and maintain audience segments to support marketing, digital acquisition, personalization, and analytics initiatives.
- Execute audience onboarding, activation, and quality assurance across marketing and advertising platforms.
- Monitor audience performance and troubleshoot audience delivery, match rate, and activation issues.
- Support campaign execution through audience sizing, targeting validation,



and operational readiness activities.
- Partner with marketing, analytics, privacy, and technology teams to translate business requirements into audience solutions.
- Maintain audience documentation, operating procedures, and governance standards.

2)Data Platform Integration & Engineering Support

- Support the integration of audience and customer data across cloud-based data platforms and marketing technologies.
- Develop and maintain SQL-based data extraction, transformation, and validation processes.
- Collaborate with data engineering teams to operationalize audience data assets within enterprise data ecosystems.
- Support data onboarding, ETL/ELT processes, and data quality assurance activities.
- Assist with troubleshooting data flow, integration, and platform connectivity issues.
- Participate in the implementation and support of CDP, customer intelligence, and audience activation technologies.

3) Stakeholder Collaboration:

- Work closely with marketing, digital acquisition, analytics, privacy, and technology partners.
- Support the evaluation and implementation of new audience management capabilities and technologies.
- Provide technical expertise during platform integrations and modernization initiatives.
- Communicate technical concepts effectively to non-technical stakeholders.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Vacancy: This posting is for a currently vacant role, and the successful candidate will be hired into an existing open position.

📌 Marketing Data Engineer (Toronto)
🏢 Insight Global
📍 Toronto