Overview

We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role offers an exciting opportunity to develop and execute comprehensive marketing strategies across various platforms.

Responsibilities

- Develop all kinds of events for publicity, fundraising and information purposes
- Develop communication strategies
- Evaluate communication strategies and programs
- Implement communication strategies and programs
- Oversee the preparation of public written material
- Prepare written material such as reports, briefs, website content
- Provide consultation on planning and starting of new businesses.
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Respond to enquiries from members of the business community concerning development opportunities
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Act as spokesperson for an organization
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Gather, research and prepare communications material
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Provide consulting services to government and other organizations
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends




- Review and evaluate commercial or industrial development proposals
- Design market research questionnaires
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
- Deliver presentations at conferences, workshops or symposia
- Develop and implement business plans
- Maintain and manage digital database
- Write and edit press releases, newsletter and communications materials
- Consult with clients after sale to provide ongoing support

Education

- Bachelor's in business, marketing or management is required.
- A master's in business, marketing, or management will be preferred

Computer and technology knowledge

- MS Outlook
- MS Windows
- Adobe Illustrator
- Adobe Photoshop
- MS Excel
- MS PowerPoint
- MS Word
- Google Drive
- LinkedIn
- WordPress

Area of work experience

- Marketing

Area of specialization

- Project management
- Communications
- Brand management
- Corporate social responsibility
- Digital media
- Strategy

Work conditions and physical capabilities

- Tight deadlines
- Attention to detail

Personal suitability

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Organized
- Team player

Job Types: Full time, Permanent

Pay: $36.00 per hour

Ability to commute/relocate

- Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Education:
- Bachelor's Degree (required)

Experience:
- Marketing: 3 years (required)

Work Location: In person

📌 Marketing Specialist (Edmonton)
🏢 ABLC
📍 Edmonton