The Media Relations Consultant plays a key role in enhancing and protecting Manulife’s reputation through proactive and strategic external communications. This role, on the global communications team, supports corporate priorities by developing compelling narratives, managing media engagement and relationships, and ensuring consistent messaging across earned media channels. This individual will partner with account leads to support the company’s objectives, in addition to supporting day-to-day executional needs of the media relations team for business segments and accounts.

He/she is a team player committed to service excellence, building stakeholder relationships, and upholding our values. Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities. Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities.

Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach. Develop high-quality briefing notes and background materials to support executive media prep and engagements. Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts.

Monitor media coverage and produce reports with clear insights and analysis to share across teams. Serve as a one of the firm’s media contacts, coordinating interviews and ensuring smooth, timely engagement with journalists. Ensure all outreach and responses reflect the latest approved messaging, while supporting the drafting of media FAQs and reactive statements as needed for timely and accurate media engagement.

Assist with tracking and reporting on media performance metrics, including share of voice and key KPIs. Participate in cross-functional meetings, both internally and externally,



and distill key takeaways into actionable communications inputs. Collaborate with North American PR agency partners to support and amplify Manulife Financial Corporation (MFC) corporate and brand narratives across earned media channels.

Handle confidential matters and material information with care, confidentiality, and alignment to Manulife’s code of conduct, media relations and social media policies. Collaborate across Manulife’s global Communications network to contribute to, influence, and lead integrated communications plans (ICPs) that strengthen our reputation and advance strategic priorities. Bachelor’s degree in communications, journalism, public relations, or related field.

Strong relationships with business, finance, insurance, and consumer media, US and asset management media are a plus. Excellent writing, editing, and storytelling skills with the ability to simplify complex topics. Strong project management skills, detail oriented, and ability to work cross-functionally in a fast paced- environment.

Prior experience in financial services and/or insurance a plus.

Experience with Cision, Roxhill (or another journalist database), PublicRelay (or another data and analytics vendor) a plus. As this is a global role, expectation of some work required outside of standard working hours to accommodate time zones, with added flexibility (morning calls before 9AM ET, evening calls 8 - 9PM ET, potential for weekend work). Adept at relationship-building.





We’ll recognize and support you in a flexible workplace where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. #Le poste annoncé correspond à une vacance existante.

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. 73,725.00 CAD - $122,875.00 CAD Les employés ont également la possibilité de participer à des programmes incitatifs et de recevoir une rémunération liée à la performance de l’entreprise et des individus. Le salaire réel variera selon les conditions du marché local, la région géographique et les facteurs propres au poste, tels que les connaissances, les compétences, les qualifications, l’expérience et la formation. Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille.

Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Nous utilisons des technologies de données et d’analytique, telles que l’intelligence artificielle (IA), ainsi que des outils de traitement automatisé pour analyser et traiter les renseignements que vous nous fournissez ou que des tiers nous transmettent dans le cadre du processus de demande.

📌 Media Relations Officer (M/F) (Toronto)
🏢 Société Financière Manuvie
📍 Toronto