Senior Marketing Manager Salary: $72,000 – $82,000Applications without a cover letter will not be consideredAbout YouYou are a seasoned marketing skilled with experience leading teams, managing impactful campaigns and delivering engaging events. With 5-7 years of experience, you bring a thoughtful, values-driven approach to communications and recognise how strong storytelling can advance mission, strengthen community connection, and inspire action.Skilled at developing and executing integrated, multi-channel marketing strategies, you build brand profile, engage diverse audiences, and support advocacy, fund development, and stakeholder engagement goals. You are both strategic and hands‑on, with the ability to oversee communications strategy, lead campaigns, deliver events and ensure clear, values‑aligned messaging at every touchpoint.You are also a collaborative and supportive leader who fosters growth and mentorship within your team. Comfortable managing people, projects, budgets, and competing priorities, you work effectively across departments to align resources and advance shared goals. Passionate about community impact, you bring strong relationship‑building skills and a commitment to using communications and events as tools for positive change.Why YWCA BanffYWCA Banff is a community‑based, feminist organization with over 100‑years serving the Bow Valley. Every employee plays an instrumental role in shaping a safe, inclusive community that empowers women and girls in support of our vision of a thriving, equitable society.We believe meaningful work starts with feeling supported, safe, and well. As part of our team you can expect:A competitive annual salary of $72,000-$82,000, plus Vacation Leave & Birthday LeaveWellness Days to support physical & mental health, caregiving, and personal needsEmployee Assistance Program (EAP)Registered Retirement Savings Plan (RRSP) after one yearSubsidized staff accommodation (subject to availability)Ownership and autonomy, empowering you to lead the Marketing department and guide your team with confidenceWhat You’ll DoDevelop and lead an integrated marketing, communications, and events strategy that supports YWCA Banff’s mission, strategic priorities, fundraising goals, advocacy work, and community engagement.Shape compelling, values‑based messaging for campaigns, events, donor communications, stakeholder updates, the Annual Impact Report, and other key organizational communications.Lead brand management, campaign strategy, and storytelling across digital, print, email, social media, website, direct mail, traditional media, and event channels.Ensure communications are consistent, audience‑aware, and aligned with YWCA Banff’s voice, values, and commitment to equity.Plan and oversee fundraising and community engagement events,



including event plans, timelines, stakeholder coordination, volunteer and committee involvement, and post‑event evaluation.Support the CEO and Resource Development team with mission‑focused communications and events that strengthen donor relationships and community connection.Lead, mentor, and support the marketing team, fostering professional growth, creative excellence, accountability, and collaboration.Work cross‑departmentally to support program communications, advocacy initiatives, internal messaging, and organization‑wide priorities.Use communications, campaign, and event performance data to evaluate impact, identify opportunities, and improve future strategies.Manage the marketing budget, monitor expenditures, complete monthly variance analysis, and contribute to reporting for the Director, Board, and Annual Impact Report.Keep projects moving forward through clear planning, prioritization, and delivery on time and within budget.Qualifications & ExperienceStrategic Marketing & Campaign Leadership5–7 years of experience in marketing, communications, or fundraising‑related roles, including leadership responsibility.Proven ability to develop and execute integrated marketing and communications strategies, including campaigns and events.Experience leading multi‑channel initiatives with clear outcomes and using data to measure and improve performance.Brand, Content & StorytellingStrong ability to craft compelling, values‑aligned messaging across platforms (digital, print, campaigns, reports).Exceptional writing, editing, and content development skills.Experience managing brand consistency and communicating complex or sensitive topics with clarity and care.Demonstrated ability to lead, mentor, and develop team members.Highly collaborative, with experience working across teams and with senior leadership.Adaptable, solution‑focused, and able to navigate a dynamic environment.Event & Stakeholder EngagementExperience planning and delivering fundraising or community engagement events.Ability to build and manage relationships with partners, donors, and community stakeholders.Skilled at translating events into meaningful engagement and impact.Operations & ExecutionStrong project management and organizational skills, with the ability to manage multiple priorities.Experience managing budgets and financial tracking, including variance reporting.Proficiency with marketing and project tools (e.G.,



Asana, Mailchimp, Canva, Adobe, CRM systems).High attention to detail with a focus on delivering work on time and on budget.PreferredPassion for women’s rights, gender equity, and social impact work.Experience in a nonprofit, community‑based, or women‑centred organization.Understanding of the Bow Valley community and related social issues.Media or spokesperson experience is an asset.This role follows a hybrid work model, combining in‑office and work‑from‑home arrangements.Please submit both your CV and cover letter for consideration. While we appreciate all applications, only qualified candidates and those who are eligible to work in Canada will be contacted. The successful candidate must be located in the Bow Valley.Application Deadline: May 24, 2026Housing can be a barrier in the Bow Valley, subsidized staff accommodation is currently available for the successful candidate.If you want work that will change lives, we want to meet you. If you are interested in this role, please submit a cover letter and resume. Applications without a cover letter will not be considered.To learn more about this opportunity or to request accommodation in the application process, please reach out to [email protected] Applications will be accepted until May 24, 2026YWCA Banff is committed to reflecting the diversity of our community and our field of work, in line with our commitment to building a thriving, equitable society for everyone. We celebrate diversity, recognizing it as both a strength and an advantage to our organization and community.We encourage all qualified applicants to apply including women, persons with disabilities (seen and unseen), members of visible minorities, Indigenous Peoples, veterans, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code.YWCA Banff strives to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. YWCA Banff is committed to making any reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation for accessibility needs, please email [email protected] statement:Personal information is managed in accordance with Alberta’s Personal Information Protection Act (PIPA) and other applicable laws and we are committed to safeguarding your personal information. During the recruitment process personal information is collected for the purpose of people practice management.Privacy inquiries can be directed to the attention of the Privacy Officer [email protected]#J-18808-Ljbffr

📌 Senior Marketing Manager - $72,000 - $82,000 A Year (Winnipeg)
🏢 YWCA Banff
📍 Winnipeg