Find Your Spot at HumberJob DetailsPosition Title:Business Analyst – Personalization Lead - DXPStatus:Full-Time AdministrationHours:37.5 hours per weekFaculty/Department:Information Technology ServicesCampus/Location:North Campus – must be comfortable working hybrid, a minimum of four (4) days on-site.Minimum Starting Salary:$95,579; starting salariesare determined based on qualifications and years of related experience.*Deadline to Apply:June 5th, 2026Job Posting:5/22/26About the RoleUnder the general direction of the Product Owner, Digital Experience Platform (DXP), the Business Analyst, Personalization Lead is responsible for executing and advancing personalization practices across Humber’s web properties, ensuring digital experiences are tailored to meet the needs of diverse audiences and support desired user journeys.Working as part of the DXP team, you will identify and define opportunities to enhance web experiences through targeted personalization and data‑driven insights. You will contribute to the design, development, and optimization of personalization initiatives, including campaigns and experiments (A/B testing), ensuring delivered experiences are relevant, effective, and aligned with strategic goals.Acting as a bridge between strategic needs and digital execution, you will collaborate with departments to understand objectives, evaluate existing user journeys, and translate insights into actionable personalization approaches. You will monitor and analyze the performance of personalized experiences, using experimentation and data to support continuous improvement of user engagement.Ultimately, you are accountable for contributing to the evolution of Humber’s web experiences by enabling more relevant, tailored interactions that improve user experience and support measurable outcomes.Key ResponsibilitiesCollaborate with key stakeholders across Humber to understand objectives and support user journey definition, identifying opportunities to tailor and adapt content for different audiences.Define and refine audience segments based on user behaviour, data insights, and institutional priorities.Define and design experiments, including A/B testing and segmentation strategies, to evaluate and improve web experiences.Lead web personalization and tailoring initiatives, ensuring delivered content is relevant and aligned with the needs of target audiences.Configure and manage personalization tools and platforms to support the delivery of campaigns and experiments.Collaborate with analytics and technical teams to ensure accurate data collection, tracking, and measurement of personalization initiatives.Analyze and interpret experimentation results, using insights to refine and optimise personalization approaches and campaigns.Provide data‑driven guidance to stakeholders,



helping them understand performance insights and apply them to improve digital experiences.Identify and recommend new personalization opportunities based on performance insights and emerging needs.Ensure personalization approaches align with institutional standards, accessibility requirements, and content governance practices.Ensure consistency and quality of personalization approaches across web properties, aligning with established patterns and best practices.Document personalization approaches, experiments, and outcomes to support knowledge sharing and continuous improvement across the Digital Experience team.About YouEducation:A three-year degree in Information Technology, Computer Science, Business or a related field.Experience / Skills:Minimum five years of experience in business analysis, digital experience, or related roles within complex, enterprise environments.Minimum three years of hands‑on experience designing, implementing, and optimising personalization strategies on web or digital experience platforms.Proven experience developing and executing experimentation initiatives, including A/B testing and user segmentation, to improve digital experiences and engagement.Experience analyzing user behaviour and performance data to generate insights and inform continuous optimisation of digital journeys.Experience working with cross‑functional teams, including product, content, design, and technical teams, to deliver and refine digital experiences.Experience working with personalization, experimentation, or analytics tools within a DXP or comparable digital platform is considered an asset.Deep understanding of web personalization and tailoring strategies, with the ability to design and optimise user journeys and digital experiences to improve engagement and conversion outcomes.Strong experience in audience segmentation, behavioural analysis, and identifying opportunities to tailor content to different user groups.Proven ability to design and execute experimentation initiatives, including A/B testing and multivariate testing, and to apply data‑driven insights to optimisedigital experiences.Strong analytical skills,



with the ability to interpret web analytics and experimentation data to generate actionable insights and recommendations.Experience working with web analytics tools such as Google Analytics or similar platforms to evaluate user behavior and measure performance.Experience working with personalization and experimentation tools, such as VWO Personalization or comparable platforms.Familiarity with digital experience platforms and content management systems, including experience with Drupal, Acquia Site Factory, or similar technologies.Understanding of search engine optimization (SEO) principles and the ability to incorporate search insights into personalization strategies.Strong collaboration and stakeholder engagement skills, with the ability to work effectively with product, content, design, and technical teams.Excellent communication and presentation skills, with the ability to translate data and insights into clear, actionable recommendations for diverse audiences, including leadership.Strong problem‑solving skills, with the ability to assess complex user experience challenges and identify practical, data‑informed solutions.Experience operating within a product management model, supporting iterative delivery, experimentation, and continuous improvement.What’s in it for you?An chance to be a part of building Humber's future.Be part of a diverse, hard‑working, and supportive team.Tools and technology that will allow you to succeed at your job.Amazing perks!Equity, Diversity, and InclusionHumber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity‑deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post‑secondary environment. Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self‑identify. Humber’s diverse workplace also supports Francophone workers and young workers.AccommodationHumber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.Anti‑Discrimination StatementAt Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment ([email protected]).#J-18808-Ljbffr

📌 Business Analyst - Its - Ft Admin - C$95,579 A Year (Winnipeg)
🏢 Humber
📍 Winnipeg