The Role

This is a high-impact, strategic leadership position responsible for managing and coordinating the company’s sales function across sub-functions such as territory sales and key account sales. You will be responsible for designing and implementing sales strategies, guidelines, and procedures to meet business requirements supporting short and long-term business needs. You will hire, lead, motivate, and develop a high-performing sales team to achieve regional and national revenue targets.

Responsibilities

- Strategic Planning & Execution: Design and implement comprehensive sales strategies, including territory and key account management, to strengthen the company's market position and profitability.
- Team Leadership & Mentorship: Manage, motivate, and assess the performance of sales professionals. Build employee capacity, support career development, and enable your team to optimize their contributions to the department.
- Performance Management: Develop and attain key performance indicators (KPIs) for implemented sales strategies. Monitor sales volume, business opportunities, and pinpoint problem areas to ensure consistent growth.
- Cross-Functional Collaboration:



Ensure connection between sales and marketing functions and supervise joint work with distribution channels. Collaborate with Operations and Engineering to ensure product enhancements and launches are supported by sales efforts.
- Key Account Oversight: Periodically meet with key decisionmakers to demonstrate the organization's commitment to our largest and most critical customers.
- Sales Effectiveness: Initiate reviews of sales processes and incentive programs. Implement standardized selling models and activity metrics to ensure resources are appropriately deployed.

What We Are Looking For

- Experience: 10 years of B2B sales experience, with at least 3 years in a management or leadership capacity. Proven success in apparel decoration, promotional products, or commercial printing is highly preferred.
- Strategic Mindset: Ability to synthesize market data into actionable sales plans. Deep understanding of territory management and national account growth strategies.
- Leadership Skills: Demonstrated ability to recruit, train, and inspire a diverse sales force. Strong experience in performance evaluation and coaching.
- Accounts Experience: Extensive experience working with or managing accounts for industry leaders

📌 National Sales Manager (Big Accounts) (Ontario)
🏢 Falcon Transfers
📍 Ontario