BenefitsAs a full‑time benefits‑eligible employee, you can participate in the Group Flexible Advantages Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.CompensationSouthern Glazer's offers a competitive compensation package with expected first year total earnings between $60,000 – $70,000 per year. This salary range is an average range for this position; the final offer will bebased on a candidate’s education, skills, and experience.OverviewThe Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.Primary ResponsibilitiesDevelop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand.Plan marketing execution and branding objectives.Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players.Implementation, execution, and follow‑up of on trade activities and sales against the brand plan, including OP partnerships.Lead Events/experiences with final clients (no sampling).Support and organize events and above‑the‑line activities.Training programs for partners and key players in on trade, in addition to supporting internal sales team for high‑value trainings (sommelier, bartenders, waiters, etc.).Drive brand success via training, education,



and experiences for Territory Managers, Sales Managers, Key Account Managers, etc.Additional Primary ResponsibilitiesSource "best in class" opportunities to support execution strategy (new business development opportunities with new accounts, collect and build client database).Gather and analyze customer insights and competitors' activities, from partner venues and any other relevant industry competitive activities.Collect and manage client contact database.Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements.Perform other job‑related duties as assigned.Minimum QualificationsBachelor's degree or an equivalent combination of education and experience.Five years of industry‑related sales experience within the distribution, hospitality or supplier community.Valid province driver's license and ability to obtain and maintain auto liability insurance by provincial laws.Comprehensive understanding of wine and spirits, including regions/varietals, product/food pairing.Additional QualificationsAbility to adapt and assist a variety of internal customer groups and varying personality types.Strong negotiation skills; demonstrate an entrepreneurial spirit.Ability to create and sell innovative ideas.Goal oriented, focused,



and assertive; can work with minimal direction or supervision.Physical DemandsSome activities may occur at night or weekends.Ability to travel within the Province/Country.Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer or adding machine.Physical demands with activity or condition may include occasional walking, bending, reaching, standing, and stooping.May require occasional lifting/lowering, pushing, carrying, or pulling up to 40 lbs.EEO StatementSouthern Glazer's Wine and Spirits, an affirmative action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.#J-18808-Ljbffr

📌 Regional Brand Activator - Gta (12-Month Contract) - $60,000 - $70,000 A Year (Winnipeg)
🏢 Southern Glazer's Wine & Spirits
📍 Winnipeg