Job Description

We are seeking a results-driven and strategic Performance Marketing Strategist to join our dynamic marketing team. As a Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns to drive customer acquisition, conversion, and retention. This role presents an exciting opportunity for an individual with a strong analytical mindset and a proven track record in optimizing digital marketing channels. Responsibilities

Campaign Strategy: Develop comprehensive performance marketing strategies aligned with overall business objectives, leveraging channels such as paid search, display advertising, social media advertising, and email marketing. Data Analysis: Conduct in-depth data analysis to identify key performance indicators, trends, and areas for optimization across marketing channels. Budget Management: Manage and optimize advertising budgets to ensure efficient allocation of resources and maximum return on investment (ROI). A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and other elements to improve campaign performance. Conversion Optimization: Collaborate with the UX/UI team to optimize website and landing page experiences, focusing on improving conversion rates. Audience Segmentation: Develop and implement audience segmentation strategies to target specific customer segments with personalized and relevant messaging. Platform Management: Stay informed about updates and changes in advertising platforms (e.g., Google Ads, Facebook Ads) and implement best practices to maximize campaign effectiveness. Reporting:



Provide regular and actionable reports on campaign performance, presenting insights and recommendations for continuous improvement. Skills Required

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in performance marketing or digital advertising are highly desirable. Experience: Minimum of 3-5 years of professional experience in performance marketing, with a proven track record of managing successful campaigns and achieving measurable results. Analytical Skills: Strong analytical and quantitative skills, with proficiency in data analysis tools and platforms. Ad Campaign Management: Hands-on experience with ad campaign management platforms (e.g., Google Ads, Facebook Ads Manager) and a deep understanding of their functionalities. Conversion Rate Optimization: Familiarity with conversion rate optimization techniques and strategies to improve user journeys and drive desired actions. A/B Testing Tools: Experience with A/B testing tools and methodologies to optimize various elements of digital marketing campaigns. Marketing Analytics: Proficient in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to measure and interpret campaign performance. Communication Skills:



Excellent written and verbal communication skills to convey complex marketing strategies and insights to both technical and non-technical stakeholders. We have cool benefits support you

Competitive Compensation: We offer a competitive salary and advantages package to recognize and reward your expertise and contributions to our performance marketing initiatives. Professional Development: Opportunities for ongoing professional development, including attending industry conferences, workshops, and obtaining certifications in performance marketing. Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage. Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being. Cutting-Edge Projects: Work on innovative performance marketing campaigns and projects that challenge and inspire you, allowing you to showcase your strategic thinking. Collaborative Environment: Join a collaborative and inclusive work environment where your performance marketing expertise contributes to the overall success of our marketing initiatives. Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team. Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest performance marketing trends and technologies to achieve marketing goals. Job Info

Job Type: Full Time Experience: 2+ Years Location: Canada Social Share

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📌 Performance Marketing Strategist (Winnipeg)
🏢 EIZIE
📍 Winnipeg