We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.We're subject matter experts in three key areas:Strategic visioning and planningPositioning, branding and messaging strategyAcquisition, retention and loyalty strategyCopy testing, benchmarking and brand trackingCustomer journeys and experience mappingCreativity & ContentInsight-based creative briefsCRM and targeted communicationsSocial media and community activation and managementCustomer, competitive and market insightsPrimary, secondary, quantitative, qualitative and ethnographic researchDatabase segmentation and cluster analysisDigital technology and marketing strategyOnline customer experience / mapping and information architectureOverviewThe successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, direct mail, as well as select social and print initiatives.The candidate will primarily work on a major telecommunications brand with high-volume, performance-driven communications within a vibrant, collaborative and fast-paced agency environment.Roles and ResponsibilitiesWorks in partnership with an Art Director to develop creative concepts and write impactful copy for marketing materials and campaigns. Should have a strong understanding of the 1:1 marketing landscape, including how data intelligence can be leveraged to solve communication challenges. Must be able to create, present, and sell ideas effectively.ResponsibilitiesApplies a strategic mindset to evaluate briefs and uncover deeper opportunitiesDevelops holistic, customer-centric solutions that connect messaging across channels and throughout the customer journeyAdapts quickly to shifting priorities, stakeholder feedback, and evolving requirementsCollaborates closely with Account Management, Strategy, Project Management, Design,



and other cross-functional teamsManages multiple projects and tight timelines in a quick-paced environment without compromising qualityDemonstrates strong attention to detail, ensuring copy accurately reflects the nuances of each brief and versionQualifications4+ years of agency or related industry experienceStrong knowledge of CRM strategy and customer‑centric communicationsUnderstanding of best practices across email, direct mail, and social channelsExcellent writing, spelling, grammar, editing, and presentation skillsStrong conceptual thinker with the ability to balance creativity and strategy in a performance-driven environmentHighly collaborative, accountable and self‑motivated, with a strong work ethicHighly proficient in Microsoft Word and other relevant applicationsPrior experience writing in Figma or willingness to quickly learn new applicationsDegree in Advertising, English or a related fieldTelecommunications (telco) industry experience is a strong asset, but not a must‑haveAdditional InformationTransparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.#J-18808-Ljbffr

📌 Copywriter - C$75,000 - C$85,000 A Year (Winnipeg)
🏢 Publicis Canada
📍 Winnipeg