We are looking for a Senior Customer Marketing Advisor for our Customer Growth Programs, responsible for driving strategy and execution of lifecycle initiatives that accelerate customer adoption, engagement, and expansion. This role focuses on building scalable, data-driven programs that deepen product usage, identify growth opportunities, and improve overall customer value across the lifecycle.What you'll Do:Own and evolve the customer growth marketing strategy focused on adoption, engagement, expansion, and retentionDesign and scale programs that drive measurable customer value and long-term revenue growthDevelop sophisticated lifecycle campaigns grounded in customer behavior, usage signals, segmentation, and business prioritiesLead expansion-focused strategies that unlock cross-sell, upsell, and deeper product adoption across accountsShape and influence in-product and out-of-product engagement strategies to improve awareness, usage, and customer outcomesTranslate company and product priorities into scalable, data-driven programs with clear success metrics and accountabilityAct as a key strategic partner to Marketing, Customer Success, Product, Product Marketing, and Operations to align on growth initiativesLeverage tools such as Salesforce, Marketo, Gainsight, and Pendo to design, execute, and optimize customer journeysDefine and measure program performance, run experiments (including A/B testing), and continuously refine for impact and scaleBuild and institutionalize repeatable frameworks, playbooks, and best practices to elevate customer marketing maturityThe Experience You Bring:6+ years of experience in customer marketing, lifecycle marketing, growth marketing,



customer success, or post-sale customer engagementProven track record of building and scaling customer programs that drive adoption, retention, and expansion in a SaaS or technology environmentExperience operating at a strategic level while also being close enough to execution to drive outcomesStrong understanding of B2B SaaS lifecycle marketing, including segmentation, journey mapping, and performance measurementDemonstrated ability to influence and align cross-functional stakeholders in complex environments without direct authorityHands‑on experience with platforms such as Salesforce, Marketo, Gainsight, Pendo, or equivalent toolsStrong analytical and experimental mindset, with the ability to turn insights into actionable growth strategiesHighly organized, proactive, and comfortable operating in a rapid-paced, evolving environmentExcellent written and verbal communication skills, with the ability to influence senior stakeholdersCompensation and BenefitsBoomi is committed to fair and equitable compensation practices. The salary range for this role is $119,000–$149,000 CAD annually (inclusive of commission). Final compensation will be determined based on experience, skills, and geographic location.All employment decisions are based on business needs, job requirements, and individual qualifications.Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.#J-18808-Ljbffr

📌 Senior Customer Marketing Advisor - C$119,000 - C$149,000 A Year (Winnipeg)
🏢 Boomi
📍 Winnipeg