CRM ManagerDepartment: 10-895 - Marketing - MarketingEmployment Type: Permanent - Full TimeLocation: Canada - RemoteReporting To: Daniel BertholdDescriptionAt DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the wider DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique and engaging platform for fans. Operating across multiple regulated markets, we are committed to providing a safe and responsible betting environment. This is an exciting opportunity to join a growing team and play a key role in establishing DAZN Bet as a leading brand in the Canadian market.CRM Manager – Canadawill lead the planning, execution, and optimisation of CRM campaigns across the customer lifecycle. You will be responsible for driving engagement, retention, and reactivation through data-driven, personalised marketing strategies.This role requires a balance of strategic thinking and hands‑on execution, with a strong focus on performance, innovation, and customer experience.Salary Range: $60,000-$65,000 CADThis role can be based in Toronto, Remote. The internal job title is CRM Manager.What You'll Be Doing:Own the end-to-end CRM strategy for the Canadian market, driving engagement, retention, and reactivationPlan, execute, and optimise multi-channel CRM campaigns across sportsbook and casino productsDevelop personalised, automated customer journeys to enhance customer experience and lifetime valueCreate and execute innovative promotions and campaigns to drive conversion and revenue growthMonitor and optimise bonus spend to maximise profitability and ROIBuild and maintain robust reporting frameworks to track campaign performance and effectivenessAnalyse KPIs and customer data to identify commercial opportunities and optimise performanceWork closely with BI & Data teams to deliver actionable insights and improve targeting strategiesCollaborate with cross-functional teams across DAZN and DAZN Bet to enhance customer engagement and unlock new revenue streamsStay ahead of industry trends, regulatory changes, and market dynamics to ensure compliance and competitivenessEnsure all CRM activities align with Responsible Gaming principles and local regulationsWhat You'll Bring:Minimum 3 years’ experience in CRM within the online gaming industry (sportsbook and casino)Strong experience in customer lifecycle management, retention, and loyalty strategiesProven track record of delivering high-performing CRM campaigns that drive revenue growthHands‑on experience with CRM tools such as Optimove, Salesforce, or similar platforms (Optimove preferred)Strong analytical mindset with the ability to interpret data and optimise campaign performanceDeep understanding of customer segmentation, personalisation, and automationKnowledge of Canadian gambling regulations, marketing restrictions, and market dynamicsPassion for sport and robust understanding of sports fan behaviourExcellent communication skills with a detail‑oriented approachAbility to work in a fast‑paced, dynamic, and international environmentCommercially driven with a strong focus on results and performanceBenefitsBenefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.#J-18808-Ljbffr

📌 Crm Manager - Dazn Bet - C$60,000 - C$65,000 A Year - Remote (Winnipeg)
🏢 DAZN Bet
📍 Winnipeg