Position SummaryThe Marketing Communications Specialist is responsible for developing clear marketing messaging, supporting campaign initiatives, and creating content that communicates the value of the company’s brand, products, and solutions. This role reports to the Digital Commerce & Marketing Manager and works closely with the sales team, product management, and designers to translate product capabilities into clear customer advantages and support business growth. A core focus of this role is AI Optimization (AIO) creating and structuring content that performs well in AI-driven search, generative engines, and answer-based discovery. The role also supports SEO best practices, ensuring content is both discoverable and effective across evolving digital channels. This is an execution-focused role with opportunities to grow into greater ownership of AIO and content optimization over time.Key ResponsibilitiesMessaging & Brand StorytellingWrite and refine marketing messaging that communicates product value and key differentiatorsTranslate product features into clear, customer-focused benefitsEnsure consistency across marketing materials and campaignsAdapt messaging to align with both human audiences and AI interpretationAI-Optimized Content DevelopmentCreate marketing content designed for AI-driven discovery, including generative search engines and answer-based platformsStructure content to align with how users ask questions and how AI systems surface answersWrite clear, concise, and well-structured content that improves visibility in AI-generated responsesContinuously refine content based on performance, emerging AI trends,



and internal guidanceSupport the development of scalable approaches to AI-friendly content creationMarketing Content Development (SEO Support)Create and update website content, including product pages and landing pagesWrite blog articles, emails, and campaign contentApply SEO best practices (keywords, structure, readability) to support content performanceOptimize and refresh content based on direction and performance insightsCampaign Planning & SupportSupport execution of marketing campaigns aligned with sales prioritiesContribute to campaign messaging and content creationHelp maintain a campaign calendar across industries and initiativesCollaborate with digital and creative teams to execute campaignsCreate and update sales materials such as one-pagers, presentations, and product summariesDevelop follow-up content aligned with common customer questions and needsSupport case studies and customer success storiesGather input from sales to improve messaging and contentWebsite Messaging & Content ExperienceSupport updates to website messaging and product contentEnsure value propositions are clear, structured, and easy to understandAssist with implementing content improvements that enhance both user experience and AI readabilitySupport basic on-page SEO improvements where neededIndustry Marketing & Content SupportResearch customer questions, industry trends,



and content opportunitiesSupport development of industry-specific and use-case-driven contentContribute ideas for content aligned with how customers search and ask questionsThe focus is on strong execution, collaboration, continuous learning, and measurable success.Success MetricsIncreased visibility of content in AI-generated search results and answer-based platformsImproved engagement with marketing contentTimely delivery of content and campaign assetsIncreased usage of marketing materials by salesContribution to improved website content performanceQualifications2–5+ years of experience in marketing communications, content marketingStrong writing and content structuring skillsInterest in AI-driven search, generative content, and evolving discovery trends (AIO)Basic understanding of SEO and digital content best practicesAbility to translate product features into clear customer benefitsExperience collaborating with cross-functional teamsStrong communicator who can write clearly and conciselyCurious about how AI is changing search and content discoveryEager to learn and adapt to new tools and content strategiesOrganized and able to manage multiple prioritiesCollaborative and open to feedbackJob TypeImprint Plus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive setting for all employees.Job Types: Full-time, PermanentPay: $65,000.00-$75,000.00 per yearExpected hours: 40 per weekCompany eventsCompany pensionDental careEmployee assistance programExtended health careLife insuranceOn-site gymOn-site parkingPaid time offProfit sharingRRSP matchWork from homeWork Location: Hybrid remote in Richmond, BC V6W 1J8#J-18808-Ljbffr

📌 Marketing Communications Specialist - $65,000 - $75,000 A Year (Winnipeg)
🏢 Imprint Plus
📍 Winnipeg