About the Role

Pure North Cannabis Co. is hiring a hands-on, part-time digital specialist who understands cannabis culture and can take ownership of our website, e-commerce growth, SEO and social media. This is a hybrid role: most project work can be completed remotely, with regular in-store work in Guelph approximately 1–2 days per week to understand our customers, products and operations. We are open to either a part-time employee or contract arrangement.

The goal is to bring more of our digital capability in-house, improve the customer experience, reduce dependence on outside agencies and build systems the owner and team can maintain.

What You’ll Own

Audit and improve our current WordPress website, e-commerce experience, SEO, product/category structure and customer journey.

Plan and execute a safe, phased improvement or migration of the customer-facing e-commerce experience while keeping required POS, inventory and regulatory integrations reliable.

Maintain WordPress, themes, plugins, backups, security, speed, mobile usability and accessibility.

Build and improve product, brand, category, delivery-area, loyalty, promotion and landing pages.

Manage technical SEO, local SEO, indexing, schema, internal linking, metadata, Google Search Console, GA4 and conversion tracking.

Maintain accurate product information, images, categories, pricing presentation, banners and promotional content.

Troubleshoot and coordinate integrations involving WordPress, Greenline, BLAZE ECOM, payments, delivery, loyalty, kiosks and customer-facing displays.

Create simple dashboards that show traffic, conversions, online orders, average order value, product/category engagement, campaign performance and SEO growth.

Document systems and train the owner and staff so the business is not dependent on one outside developer or agency.

Social Media Management

Own the content calendar for Instagram, Facebook and other relevant channels.

Plan, film, photograph, edit and publish useful, entertaining and brand-consistent content from the store.





Create product features, educational cannabis content, staff/store stories, promotions, delivery and loyalty content while respecting Ontario cannabis advertising rules.

Respond to comments and messages professionally and help build a real local community.

Coordinate social content with website landing pages, email/outreach campaigns and in-store promotions.

Track reach, engagement, website visits, conversions and orders so we know which content actually produces business results.

Monitor trends and competitors without copying them or using unapproved health, lifestyle or youth-oriented claims.

What We’re Looking For

Strong WordPress and e-commerce experience; WooCommerce or headless WordPress experience is valuable.

Practical HTML, CSS, JavaScript and WordPress/PHP troubleshooting ability.

Strong SEO, GA4, Google Search Console, Tag Manager, schema and local SEO knowledge.

Experience with social media strategy, content creation, short-form video, photography, editing and community management.

Familiarity with e-commerce UX, conversion optimization, product catalogues, APIs, webhooks and inventory integrations.

Genuine cannabis knowledge and enthusiasm, including confidence with product formats, cannabinoids, terpenes and customer-friendly terminology.

Strong written English and the ability to turn technical or cannabis information into clear, useful content.

A portfolio showing websites, SEO results, social content and measurable business impact.

Hands-on BLAZE ECOM experience—including product catalogue management, banners, outreach campaigns, delivery settings, loyalty and conversion reporting—is strongly preferred.





Ontario cannabis retail, Greenline, BLAZE ECOM or other regulated-retail experience is an asset.

CannSell is an asset.

Schedule and Compensation

Approximately 18 hours per week.

$24–$28 per hour, based on experience and demonstrated ability.

Hybrid: remote project work plus approximately 1–2 regular in-store days per week at 783 Woolwich St, Guelph.

Part-time employee or contract arrangement considered.

Flexible schedule, casual dress, on-site parking and store discount.

Vacation pay is provided in accordance with Ontario employment standards for employees. Independent contractor arrangements do not include employee vacation pay.

90-day performance review.

First 90-Day Priorities

Complete a technical, SEO, e-commerce and social media audit.

Establish a trustworthy analytics baseline and practical dashboard.

Fix the highest-impact mobile, indexing, tracking, conversion and content issues.

Create an approved website/e-commerce roadmap with costs, risks and dependencies.

Launch the first measurable website, SEO and social improvements.

Document maintenance procedures and train the owner/team.

To Apply

Please include

- Links to 2–3 WordPress or e-commerce sites you personally built or maintained, explaining exactly what you did.
- Examples of social accounts, videos or campaigns you managed and the results.
- One SEO or conversion problem you identified, fixed and measured.
- A short explanation of how you would connect a WordPress storefront to a regulated POS/inventory system without creating inventory or compliance errors.
- Your availability for approximately 15 - 20 hours per week and regular in-store work in Guelph 1–2 days per week.

Shortlisted applicants may be offered a small paid practical assignment after the first interview.

Pay: $24.00-$28.00 per hour

Expected hours: 15.0 – 20.0 per week

Benefits

- Casual dress
- Versatile schedule
- On-site parking
- Paid time off

Work Location: In person

📌 Part-Time Cannabis E-commerce, SEO & WordPress Specialist (Guelph)
🏢 PURENORTH CANNABIS
📍 Guelph