Salary Range: $73,000.00 To $78,000.00 AnnuallyWe are Parallel 49 Brewing Company, a craft brewery based in the heart of East Vancouver. Founded in 2012 by craft beer enthusiasts, we are a staple in the Canadian craft beer scene. We seek skilled and enthusiastic people with great attitudes to join our team and help us remain a top employer.Duties and ResponsibilitiesTranslate brand and marketing strategy into actionable trade and channel plans across the portfolioDevelop and maintain a rolling trade marketing calendar aligned to commercial priorities and seasonal windowsTrack and report on key performance metrics, providing regular updates to the Group Marketing Manager and broader commercial teamManage deadlines and ensure applications are ready for all key accountsPartner closely with the Sales team to understand customer and channel needs, translating them into effective support materialsDevelop high-impact sales sheets, pitch decks, product sell-in documents, and seasonal toolkitsEnsure the Sales team is consistently equipped with current, on-brand collateral and product informationMaintain and organize a centralized asset library so the right materials are always accessibleSupport key account presentations and commercial negotiations with compelling marketing assetsBrand Visibility & ContentOwn and enforce brand standards across all trade and consumer-facing touchpoints, auditing in-market execution across the portfolioLead content development across channels, briefing and managing external creative contractors to deliver on-brand assets on time and on budgetIdentify and execute opportunities to enhance brand visibility in key on- and off-premise accountsEvents Planning & ExecutionPlan and execute trade and consumer events end-to-end such as festivals, tap takeovers, product launches, tastings,



and sponsorshipsManage all event logistics, budgets, and post-event reportingRepresent the brands at events, ensuring every activation delivers a memorable, on-brand experienceBuild relationships with key accounts and community partners to identify sponsorship and co-marketing opportunitiesSocial Media & DigitalDevelop and maintain a social media content strategy aligned to brand and commercial priorities across the portfolioManage social channels for all brandsOversee external social media contractors, ensuring content quality, brand tone of voice, and posting schedules are consistently maintainedBrief contractors on campaign priorities and seasonal messagingMonitor and report on social media performance including engagement, reach, and content effectivenessQualifications3 years of marketing or sales experience in beverage alcohol in the Western Canadian market or in CPG marketing — ideally with exposure to both trade and consumer-facing workDemonstrated ability to manage social media strategy and oversee external content creators, including scheduling and analytics platformsProven experience planning and executing eventsExperience managing external agencies or contractors and holding them accountable to timelines and brand standardsWorking knowledge of Adobe Creative Suite and/or Canva; video editing experience is an assetStrong written and verbal communication skills,



including the ability to write compelling copy and present confidently to internal and external audiencesHighly organized, with the ability to manage multiple concurrent projects and deadlines without compromising execution qualityComfortable working independently while staying tightly aligned with sales, marketing, and leadership teamsA genuine passion for craft beer, cider, and the RTD category is a strong assetAn understanding of graphic design tools such as Adobe suite and Canva is required and video editing software is a plus. Proficient use an assetAttention to detail and pride in your workAbility to work independently and collaboratively in a fast‑paced environmentEducation RequirementsBachelor's degree or diploma in Marketing, Communications, or a related field an assetBenefits100% coverage of Extended Group BenefitsRetirement Savings Plan employer matching up to 4%Employee Staff Card loaded bi‑weekly with money for you to use in our Street Kitchen on food and beverage and in our retail storeStaff discounts on food while you’re working and on days offParallel 49 Brewing Company is committed to building a workplace that celebrates diversity, fosters inclusivity, and ensures equal opportunities for all team members and applicants. We are an equal‑opportunity employer driven by our mission of creating great beer accessible to all.We value and respect differences in race, ethnicity, gender, sexual orientation, age, religion, and other dimensions of diversity. Our solid company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members to talk openly, grow our understanding of others’ experiences and continue to learn how to improve our approaches.#J-18808-Ljbffr

📌 Trade Marketing Manager - $73,000 - $78,000 A Year (Winnipeg)
🏢 Parallel 49 Brewing
📍 Winnipeg