Position SummarySamsung.Com is scaling its experimentation and insights practice. We need a data-driven analyst who can run A/B tests, govern data quality, and turn behavior patterns into clear, revenue-growing recommendations across every division (Mobile & Wearables, Home Entertainment, Digital Appliances, B2B).Key ResponsibilitiesPlan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs.Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations.Design and maintain self-serve dashboards in Looker Studio, Tableau or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive.Own Google Tag Manager configurations—creating events, enhanced‑e‑commerce tracking and custom dimensions, performing end-to-end QA in dev and prod.Define, document and manage the GA4‑compliant data layer that powers analytics, Adobe Target and Insider tests, ensuring consistency, privacy compliance and future scalability.Collaborate cross‑functionally with UX, Merchandising, Development and Legal teams to ensure experimentation and tagging requirements are embedded in every release.Champion data quality and governance by establishing validation checklists, monitoring discrepancies and educating stakeholders on best practices.Must‑Have Qualifications3–5 years in digital analytics, CRO or experimentation for a high‑traffic e‑commerce site.A/B testing experience with Adobe Target and/or Insider (or similar).Advanced use of GA4 and Adobe Analytics—including explorations,



calculated metrics and segmentation.Demonstrated data‑layer management for GA4 (schema design, mapping, validation).SQL/BigQuery proficiency and solid Excel/Sheets skills.Dashboard development in Looker Studio, Tableau or Power BI.Deep familiarity with GTM, tag‑debugging tools and browser/network debuggers.Ability to explain statistical concepts (confidence, lift, p‑values) and craft persuasive narratives for non‑analysts.Bridge the gap between artistic creative and hard performance data to ensure digital campaigns are built for conversion, not just engagement.DesiredAdobe RT‑CDP Mastery: Experience leveraging real‑time customer data platforms to unify cross‑channel data into actionable profiles for 1:1 personalization.Omnichannel personalization: Experience using Adobe Target or Insider to deliver personalized experiences across Web, Mobile (Samsung Members App) and CRM channels.Nice‑to‑Have ExtrasServer‑side testing, Adobe Launch or Tealium iQ experience.Working knowledge of HTML, CSS or JavaScript for front‑end troubleshooting.Exposure to SEO, paid‑media attribution or product‑recommendation engines.Background in consumer electronics or retail e‑commerce.Salary$70,000 - $75,000 CAD annually. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills and certifications.Work ArrangementThis role is a fixed‑term contract for a period of one (1) year, with the possibility of extension based on business needs and performance. While this position follows a hybrid work model, with three (3) days in‑office (Tuesday through Thursday) and two (2) days work‑from‑home (Monday and Friday), during business requirements, needs or client deadlines you may be required to be in office on all five days.Location#100, 6790 Century Avenue, Mississauga, L5N 2V8#J-18808-Ljbffr

📌 Digital Analyst - C$70,000 - C$75,000 A Year (Winnipeg)
🏢 Samsung.Com
📍 Winnipeg