Shape audience engagement strategies in a hybrid role as Senior Manager of CRM at the Responsible Gambling Council, based in Toronto. Focus on turning stakeholder data into actionable insights.

RGC is looking for cutting-edge leadership in its CRM and audience operations. This full-time position reports directly to the CFO and is responsible for developing data governance strategies that enhance engagement and decision-making across the organization. Your insights will help guide programs that safeguard against gambling-related harm.

Key Responsibilities:



• Lead CRM system accuracy and governance initiatives • Standardize segmentation and relationship management practices • Enable targeted audience selection for campaigns • Develop stakeholder lifecycle models for engagement • Monitor and improve CRM adoption across departments

Requirements: • 5-7 years in CRM or database management • Relevant post-secondary education in Marketing or Business • Expertise in data quality and governance processes • Experience with Salesforce or similar CRM platforms • Strong interpersonal and collaborative abilities

Utilize your CRM management skills to further RGC's commitment to community engagement and impactful outcomes. #J-18808-Ljbffr

📌 Senior Manager, CRM Strategy and Audience Engagement (Winnipeg)
🏢 Responsible Gambling Council (RGC)
📍 Winnipeg