Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand, operating under Sony Group Corporation. We build cutting‑edge hardware, services, and entertainment for a global audience of over 100 million people. Our mission is to create and nurture the experiences under the PlayStation brand, a name synonymous with excellence and creativity.Influencer and Content Creator Strategist (Contract)Location: Toronto, Canada (hybrid preferred; East Coast remotecandidates may be considered)Contract length: 12–18 months. Hybrid schedule with a minimum of one day per week on‑site; additional in‑office days as required. Candidates must be within commuting distance of the Toronto office. Fully remote candidates will still be considered.ResponsibilitiesOwn the Canada creator/influencer strategy across the launch calendar, ensuring creator activity supports campaign objectives and fits gaming community realities.Lead paid influencer partnerships end‑to‑end with agency support: source, evaluate, negotiate, contract, brief, manage deliverables, approve, and report post‑campaign.Develop creator campaign briefs translating strategy into creator‑native storytelling (what to say, show, avoid).Partner with Social, PR/Comms, Local Campaign Managers, and Global PlayStation teams to integrate creators into broader campaigns and community moments.Coordinate creator “capture plans” and access moments (content days, livestreams, behind‑the‑scenes access, event activations); provide on‑site/on‑set support when required.Stay ahead of creator platform trends, emerging voices, and cultural moments in Canada, proactively identifying relevant opportunities for PlayStation.Run and grow the PlayStation creator and talent partnership program in Canada: recruit, onboard, tier, manage relationships, maintain communication, and orchestrate program rhythms.Identify, build, and maintain relationships with key influencers, content creators, and power users, continually evaluating partnership impact.Develop and implement content creator tactics for key software and brand campaigns, collaborating closely with the Global Marketing Talent Partnerships team.Create and define an always‑on engagement strategy.Ensure top‑tier influencers are informed of upcoming launches, updates, and key announcements.Define and report performance metrics for creator work (reach, view count, engagement quality, sentiment, share of conversation, community growth signals)



and translate results into actionable recommendations.Establish metrics to grow and engage the content creator community; regularly analyzesentiment and performance data and adjust strategies accordingly.Own creator/influencer governance and operational hygiene: manage creator database, document learnings, and share best practices across teams.Manage budgets for creator partnership fees, in‑kind exchanges, and productions in Canada, including forecasting, tracking, and post‑mortems aligning spend to outcomes.Foster positive conversations with creators around content opportunities, contests, and initiatives relevant to the player community.Distribute player surveys and collect feedback from core players on a regular basis.Build and maintain strong relationships with key community leaders to understand community needs and insights.Protect PlayStation brand and community trust by enforcing brand safety, inclusivity, conduct expectations, and local Canadian disclosure compliance.Administration:Manage budgets and timelines for influencer and content creator initiatives, working with agencies to vet the right influencers and guarantee content delivery on schedule for local and global review.Define and manage campaign budgets, reviewing proposed spend before approval to keep activities within financial parameters.Oversee monthly budget forecasting and financial administration for influencer and content creation programs.Monitor social sentiment and consumer reactions to announcements, capturing key insights, and sharing findings with partners across SIE territories and global teams.Deliver comprehensive post‑launch evaluations summarizing performance, insights, results against key metrics, and actionable learnings.QualificationsBachelor’s degree or equivalent.5+ years of experience in influencer marketing, partnerships, or creator programs, preferably with consumer‑facing brands.Proven end‑to‑end ownership of paid influencer partnerships (strategy, talent selection, negotiation, execution, reporting).Ability to lead agency partners and talent‑driven content productions (creative development, production planning, approvals, timelines,



budgets).Exceptional briefing and storytelling ability, capable of translating launch strategy into authentic creator‑native content moments.Deep fluency in gaming culture and creator ecosystems, including how gamers discover, discuss, and adopt new games/products across social platforms.Strong creator judgment: spot culturally relevant talent early, assess authenticity/fit, and anticipate community reaction.Strong communication skills (written, verbal, interpersonal).Passion for gaming and community building.Deep understanding of the digital, social, and media landscape, with the ability to identify and interpret emerging digital trends.Proven ability to work independently, demonstrate creativity, strong attention to detail, and manage multiple projects simultaneously.Familiarity with major content creator platforms (YouTube, Facebook, TikTok, Instagram, Twitch).Experience developing and managing creator‑led initiatives such as giveaways, contests, and community engagement programs.Understanding of mobile gaming, free‑to‑play models, or live‑service operations is a strong plus.Strong project management skills with the ability to prioritize tasks and manage multiple initiatives effectively.Data‑literate: comfortable defining success metrics, reading creator performance signals, and using insights to optimize strategy.High integrity and compliance mindset, including understanding of disclosure requirements and brand safety expectations in Canada and globally.English required; French Canadian proficiency is a plus.Proficiency with collaboration and productivity tools (Microsoft Office Suite, Google Workspace, Slack, AI tools such as ChatGPT or Copilot).Compensation & BenefitsContract salary range (Ontario, CAD): $83,000 – $124,600. Base pay range may vary with hybrid policy and individual factors such as skill and location.Background checks will be conducted at offer stage. Reference to Candidate Privacy Notice for processing personal information.Equal Opportunity StatementSony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital status, disability, age, sexual orientation, or any other protected category. We strive to create an inclusive setting, empower employees, and embrace diversity. Sony Interactive Entertainment is a Fair Chance employer; qualified applicants with arrest or conviction records will be considered.#J-18808-Ljbffr

📌 Influencer And Content Creator Strategist (Contract) - C$83,000 - C$124,600 A Year (Winnipeg)
🏢 Sony Interactive Entertainment
📍 Winnipeg