B2B Marketing Manager - Business DevelopmentFull Time Marketing Toronto, ON, CA3 days ago Requisition ID: 12075Salary Range: $95,000.00 To $120,000.00 AnnuallyJob Title: B2B Marketing Manager - Business DevelopmentTeam: MarketingReports To: Senior Manager, Strategy & National CampaignsEmployment Type: Permanent Full-TimeAbout 123DentistAt 123Dentist, we are building one of Canada’s leading dental support organizations, backing a growing network of practices with data-driven marketing, operational excellence, and a patient-first approach. With more than 475 locations and over 7,000 team members nationwide, our marketing team plays a critical role in driving growth across local markets while maintaining a strong and consistent national brand.About the RoleMost of our marketing speaks to patients. This role speaks to dentists.As Manager, B2B Marketing, you will own the marketing that generates awareness and qualified interest among dental practice owners, and delivers those leads to our Business Development team. You will be the marketing partner to Business Development, supporting dentists who are considering their transition, succession, or partnership options, and positioning 123Dentist as the partner of choice.This is a builder’s role. You will shape how 123Dentist is positioned with practice owners, develop the content, campaigns, and events that generate qualified leads, manage our agency partner on execution, and report performance end to end. There is no existing playbook to inherit; you will define it.If you are a strategic, hands-on B2B marketer who thrives on building programs from scratch and wants to be directly tied to the growth of a national organization, this role is built for you.What You’ll DoPartner with Business Development to translate annual clinic acquisition targets into a measurable B2B marketing strategy, including audience definition by region, specialty, and career stage, value proposition, and channel mixOwn the full practice-owner lead funnel from awareness through inquiry, qualification, and handoff to Business Development, including lead scoring,



nurture sequences, CRM hygiene, and SLAs between Marketing and the deal teamBuild and nurture lead sources beyond direct campaigns, including practice-transition brokers, accountants, financial advisors, dental associations, study clubs, and a peer-referral program that turns partner dentists into a source of introductionsDevelop a content program that positions 123Dentist as the partner of choice for practice transitions, including seller guides, valuation and succession-planning resources, dentist partner testimonials, webinars, and event content mapped to each stage of the practice-owner journeyProduce the materials the Business Development team uses in owner conversations, including pitch decks, one-pagers, case studies, and the partner-with-us landing experience that converts interest into qualified inquiriesLead our external agency on brand positioning, campaign planning, and media execution for the B2B audience, owning briefs, budgets, timelines, and performance accountabilityExecute integrated campaigns across paid digital, email, organic and paid social, and industry publications, and partner with the Events team on BD-focused conferences and study clubsDefine the KPI framework for acquisition marketing and report performance and insights to Marketing and Business Development leadership on a regular cadenceMonitor the Canadian DSO and practice-transition landscape, competitor positioning, and dentist sentiment to sharpen messaging and identify new lead sourcesEnsure all B2B outreach meets Canadian requirements including CASL, PIPEDA, and provincial dental regulatory college advertising standardsCollaborate closely with Brand, Regional Marketing, Events, Operations, Finance,



and Business Development to keep B2B messaging consistent with the broader 123Dentist brandWhat You BringEducation & Experience5 to 7 or more years of progressive marketing experience, including 3 or more years in B2B demand generation, lead generation, or growth marketing targeting professional or owner-operator audiencesProven track record of generating qualified leads tied to revenue or deal targetsExperience with CRM and marketing automation platforms such as HubSpot, Salesforce, or MarketoExperience developing content strategies for high-trust purchase decisions with long sales cyclesDemonstrated success managing external agencies, including briefing, budget management, and performance accountabilityBachelor’s degree in Marketing, Business, or a related fieldKnowledge of the dental or broader healthcare industry is an assetBilingual English and French is an asset given our national footprint including QuebecWillingness to travel occasionally within Canada for conferences, study clubs, and industry eventsSkills & AttributesStrong analytical skills; comfortable defining KPIs, building reporting, and using data to reallocate budget and effortExcellent communication and stakeholder management skills; able to align Marketing, Business Development, and executive audiencesA strong balance of strategic thinking and hands-on executionSelf-starter who is comfortable building new programs from the ground up in a fast-moving, growth-oriented environmentSolutions-oriented with a practical approach to delivering results under competing prioritiesWhy Join 123Dentist?Own a high-visibility mandate directly tied to the company’s growth strategyWork as a true partner to Business Development, with your results measured against real acquisition targetsBe part of a cooperative, high-performing national marketing teamShape a function from the ground up with the autonomy to build the playbook your wayContribute to a growing organization focused on innovation and continuous improvement#J-18808-Ljbffr

📌 b Marketing Manager - Business Development (Winnipeg)
🏢 123Dentist
📍 Winnipeg