Company DescriptionWe are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.We're subject matter experts in three key areas:Strategy & InsightsStrategic visioning and planningPositioning, branding and messaging strategyAcquisition, retention and loyalty strategyCopy testing, benchmarking and brand trackingCustomer journeys and experience mappingCreativity & ContentInsight-based creative briefsFull, multi-channel campaign developmentIntegrated content developmentCRM and targeted communicationsSocial media and community activation and managementData IntelligenceCustomer, competitive and market insightsPrimary, secondary, quantitative, qualitative and ethnographic researchDatabase segmentation and cluster analysisDigital technology and marketing strategyOnline customer experience / mapping and information architectureJob DescriptionWe are looking for a CRM strategist: someone who is both creative and analytical, with a passion for marketing and CRM.You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via innovative thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.ResponsibilitiesLead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion,



nurture and retention programsCreate a test-and-learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and prioritiesPrepare regular reporting and identify key insights to share with senior managementDevelop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partnersIdentify and manage customer targeting and segmentation strategies and maintain list health and performanceProvide subject matter expertise to support CRM and omni-channel campaignsPartner with the technology team to guide capability updates and enhancementsDevelop a strong partnership with key client stakeholdersBecome familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standardsPrepare decks and present confidently to clients about strategic recommendations, and share insights with clients and colleagues to help define agency best practicesStay ahead of all emerging media, technology and platforms in the CRM space to ensure we are leveraging new tactics and ideas in the optimal mannerQualifications3+ years of experience in marketing with a focus on CRM CommunicationsHighly organized and works well in an agile, multi-discipline environment (creative, analytics, and production)Strong client-facing experience in journey development and communication planning,



analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reportingFamiliar with navigating marketing platforms (e.G., Salesforce Marketing Cloud, Braze, MoEngage, Amplitude, etc.)Excellent verbal & written communication skillsExperience in leading campaigns with strong knowledge of best practices & disciplines across marketing vehiclesExperience developing CRM strategies in the software space would be a solid assetAdditional InformationSalaryTransparency matters to us. The salary range for this position is CAD $65,000 - CAD $75,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.#J-18808-Ljbffr

📌 Crm Strategist - C$65,000 - C$75,000 A Year (Winnipeg)
🏢 Publicis Canada
📍 Winnipeg