Oversee digital sales growth initiatives as a Senior Manager at Allstate. Leverage your expertise in strategy and analytics to optimize customer journeys in this vital role. In your role managing Digital Shop & Buy, you'll lead strategic decisions impacting the digital sales channel and ensure alignment with growth objectives.

Collaborating with diverse teams, you'll utilize data-driven insights to refine customer experiences and create impactful sales strategies. Effective communication and a deep understanding of digital sales dynamics are key to your success.

Key Responsibilities

- Define and lead digital sales strategy and performance tracking • Monitor sales channels for growth and optimization • Analyze customer journey data for friction points • Facilitate cross-functional alignment on digital initiatives • Build a high-performance digital sales team Requirements:
- 10+ years in relevant digital or e-commerce roles • Successful track record in digital channel management • Experience in data-driven decision-making • Proficient in sales and web analytics • Leadership experience in team building and coaching Bring your strategic vision to elevate Allstate's digital sales capabilities.

📌 Senior manager, digital sales at allstate (Toronto)
🏢 Allstate Canada
📍 Toronto