Who you are

- 5+ years of Product Management experience in e-commerce preferably within DTC

- Hands-on experience managing Shopify platform

- Proven experience working with subscription or recurring revenue models

- Strong analytical and data-driven decision-making skills

- Demonstrated ability to lead cross-functional initiatives

- Experience driving conversion rate optimization and experimentation

- Excellent communication and stakeholder management skills

What the job involves

- As Sr.

Product

Manager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business

- You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value

- You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers, optimizing recurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth

- Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, subscriptions, meal plans, customer accounts, and post-purchase flows

- Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV

- Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back,



to maximize recurring revenue

- Partner closely with Acquisition Marketing to ensure landing pages, checkout flows, and post-purchase onboarding optimize for new customer conversion, CAC payback, and LTV

- Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions

- Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives

- Build and own comprehensive product dashboards covering: conversion funnel, subscription adoption, churn by cohort/plan, AOV trends, post-purchase engagement, and recurring revenue metrics

- Leverage analytics platforms (Amplitude, Tableau, Looker, Shopify analytics) to measure user behavior, identify bottlenecks, validate hypotheses, and measure post-launch impact

- Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms

- Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks

- Comfort leveraging AI tools to accelerate insights, research, UX ideation, CRO testing, and site/product changes

- All other duties, as assigned

Perks

- Health, Medical & Dental Benefits

- Wellness Days & Summer Hours

- Mental Health Support

- Wellness Stipend

- Slack Interest Groups

- Pet Feeding Program

- RRSP and 401(k)
- Hybrid & Remote Work

📌 Senior Product Manager (Toronto)
🏢 Open Farm
📍 Toronto