At Wynford, we create transformative live and digital experiences that strengthen cultures and drive results for Fortune 100 and emerging clients. From global incentive travel and large events to experiential workshops and product launches, we deliver best‑in‑class events rooted in empathy, collaboration, and relentless innovation. Our passion lies in valuing every voice, fostering ownership, and designing with the end‑user at heart.About the Role TheBusiness Development Director (BDD)is responsible fordriving national & global market expansion and vertical growthwithin identified key sectors. This role focuses onsecuring net recent client partnershipsin key source markets, while supporting a unified sales strategy that ensures consistent CRM tracking, pipeline visibility, and performance reporting.The BDD will play acritical role in revenue diversificationthrough the expansion of Wynford services and contribute to maintaining strong client retention and portfolio continuity.Compensation for this role is a base salary + commission model. Base salary range is $100,000 - $110,000 annually.What You Bring6+ years experience in sales within the MICE and Incentive Travel MarketPost‑secondary education in business, sales, marketing, or a related field.Proven success in market expansion and new client acquisitionExpertise in strategic sales, pricing, and contract negotiationsStrong CRM, pipeline management, and reporting skillsAbility to develop creative, cost‑effective client solutionsKnowledge of meetings, events,



and engagement strategiesExceptional communication and problem‑solving abilitiesBusiness, financial, and political acumen.Willingness to travel as needed.What You’ll Do Market Expansion & Sector GrowthIdentify and penetrate key source markets and drive vertical growth within identified priority sectors.Client Acquisition & Strategic SalesSecure net new client partnerships in target markets and sectors.Conduct thorough assessments and apply strategic sales approaches for new accounts.Respond to competitor activity and identify opportunities for meetings, events, and engagement solutions.Revenue Diversification & ProfitabilityExpand Wynford’s service offerings to diversify revenue streams.Support strategic relationships and meet profitability targets.Consult on pricing to ensure profit guidelines are met and all negotiations comply with company policies.Sales Strategy & ComplianceCoordinate contract negotiations and oversee proposal development.Ensure all client‑facing collateral is timely, accurate, and aligned with branding standards.Maintain consistent CRM tracking, pipeline visibility, and performance reporting.Collaboration & Internal AlignmentMaintain consistent information flow with Wynford personnel.Work with internal teams to develop client responses and ensure collateral is current and consistent.Oversee new business implementation with operations, creative, and implementation teams.Ensure documentation for handover to

📌 Business Development Director - Incentive Travel - $100,000 - $110,000 A Year (Toronto)
🏢 Wynford
📍 Toronto