SHOWROOM MANAGER / INSIDE SALES

FORMA Plank | A PUR Collective Brand

Location: Toronto, Ontario

Position: Full-Time

Reports to: Management

About FORMA Plank

FORMA Plank is a premium Canadian flooring brand under PUR Collective, offering a highly curated collection of designer-driven engineered hardwood flooring. As a growing start-up within a Canadian manufacturing company, we are building a brand that combines exceptional product, thoughtful design, colour expertise, and personalized service.

We are looking for a Showroom Manager / Inside Sales professional to become an integral part of the FORMA Plank team. This is a hands-on, multi-faceted role for someone who is confident working with clients, passionate about design and interiors, highly organized, and excited by the opportunity to help grow a new brand.

The ideal candidate will have experience in the interior design, architecture, flooring, building materials, or related industries, with a strong understanding of how designers, builders, and clients make product selections.

The Chance

As Showroom Manager / Inside Sales, you will be the primary face of FORMA Plank's showroom and an important point of contact for customers, designers, sales representatives, and industry partners.

You will be responsible for creating an exceptional showroom experience while supporting sales, customer relationships, business development, order coordination, and day-to-day showroom operations.

This role is ideal for someone who enjoys variety and is comfortable taking initiative. As a start-up, no two days will look exactly the same, and there will be opportunities to contribute beyond the core responsibilities of the position.

Key Responsibilities

Showroom & Client Experience

- Manage the day-to-day operation of the FORMA Plank showroom.
- Welcome and engage designers, architects, builders, homeowners, and other visitors.
- Answer incoming phone calls and emails and respond to inquiries in a timely and professional manner.
- Provide product information, pricing, availability, lead times, and order updates.
- Assist clients with flooring selections, colour direction, specifications, and product information.
- Create an elevated and welcoming showroom experience that reflects the FORMA Plank brand.
- Maintain showroom cleanliness, presentation, organization, and visual standards.
- Ensure samples, displays, literature, and product information are current and properly presented.




- Maintain and replenish sample inventory and coordinate sample requests.

Inside Sales & Customer Support

- Facilitate sales from initial inquiry through order placement and fulfillment.
- Prepare and follow up on quotations and customer inquiries.
- Process and coordinate customer orders accurately.
- Follow up with clients, designers, and sales representatives regarding open opportunities.
- Support sales representatives with pricing, samples, product information, and order requirements.
- Maintain accurate customer and project information within company systems.
- Support warranty inquiries and after-sales service requests.
- Build and maintain strong relationships with designers, architects, builders, dealers, and other industry professionals.

Business Development

- Conduct outbound calling and email outreach to interior design firms, architects, builders, and other potential clients.
- Research and identify new design-industry prospects.
- Cold call and introduce FORMA Plank to design firms and industry professionals.
- Schedule showroom visits, presentations, and meetings for the sales team.
- Assist with designer outreach, sample programs, events, and showroom initiatives.
- Help develop and maintain a strong network within the design and building community.
- Identify opportunities to introduce FORMA Plank to new clients and markets.

Shipping & Order Coordination

- Schedule freight pickups and deliveries.
- Coordinate shipments with carriers and transportation providers.
- Communicate shipping schedules and tracking information to customers and sales representatives.
- Work closely with production and warehouse teams to support timely deliveries.
- Assist in resolving freight, shipping, and transportation issues.
- Coordinate sample shipments and customer information packages.
- Monitor orders from entry through fulfillment and proactively communicate any changes or delays.

Administration & Operations

- Maintain organized digital and physical filing systems.
- Maintain accurate records of customers, projects, orders, samples, and shipments.
- Order office, showroom,



and operational supplies as required.
- Support management with special projects and process improvement initiatives.
- Assist in establishing and improving showroom, sales, and customer-service procedures.
- Contribute to maintaining an organized, efficient, and professional workplace.
- Take on additional responsibilities as required in support of the company's growth.

What We're Looking For

- 2+ years of experience in interior design, flooring, architecture, building materials, sales, or a related field.
- Experience with flooring is considered a strong asset.
- A genuine interest in interiors, architecture, materials, and design.
- Strong customer service and relationship-building skills.
- Confident and professional communication skills, both written and verbal.
- Comfortable speaking with designers, architects, builders, homeowners, and industry professionals.
- Sales-oriented with the confidence to actively pursue new business opportunities.
- Comfortable with cold calling and outbound business development.
- Highly organized with strong attention to detail.
- Self-motivated and able to work independently while contributing to a collaborative team.
- Comfortable in a start-up environment where responsibilities can evolve and priorities may shift.
- Strong computer skills and familiarity with Microsoft Office.
- Experience with QuickBooks, CRM, order management, or other business software is an asset.
- Professional presentation and a polished, personable approach.
- A willingness to learn and take initiative.

What We Offer

- Full-time position, salary + comission.
- Medical and dental perks after six months.
- Paid vacation and statutory holidays.
- Collaborative and supportive team environment.
- Opportunity for professional development and advancement.
- Exposure to manufacturing, operations, finance, sales, and business management.
- Opportunity to work directly with leadership and gain broad business experience.
- Opportunity to play a meaningful role in the growth of a Canadian manufacturing company.
- A creative, design-focused work environment.
- The opportunity to help shape and grow a new premium Canadian flooring brand from the ground up.

Pay: $55,000.00 per year

Benefits

- Dental care
- Extended health care
- On-site parking
- Vision care

Experience:
- sales/design: 2 years (required)

Language:
- English (required)

Work Location: In person

📌 SHOWROOM MANAGER / INSIDE SALES (North York)
🏢 PUR Collective
📍 North York