Step into the role of VP Marketing & AI Strategy at Sidetrade, focusing on autonomous marketing operations and the martech stack. Drive innovation in lead scoring, enrichment, and campaign execution. As a hands-on leader, you will craft the multi-year roadmap for AI marketing operations, ensuring alignment with revenue goals.

Your role involves setting benchmarks for production-grade agents and reporting directly to the board on their performance. Collaborating with cross-functional teams will enhance your impact in delivering agentic solutions. Key Responsibilities:

- Lead the development of AI strategies in marketing
- Define production-grade criteria for AI agents
- Guide CMO on AI capabilities and market opportunities
- Measure and report on pipeline influenced by AI workflows
- Optimize marketing technology costs and effectiveness

Requirements:

- Over 12 years in B2B SaaS marketing roles
- Demonstrated success in AI-driven marketing workflows
- Deep expertise in Marketo and Salesforce

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- Solid communicator capable of board-level reporting
- Enjoy a hybrid work model with comprehensive benefits

Innovate Sidetrade's marketing with your strong approach to AI and technology.

📌 Sidetrade VP Marketing & AI Strategy (Calgary)
🏢 Sidetrade
📍 Calgary