Social Media Manager

Location: Vancouver (preferred)

At Blume, we’re on a mission to create a kinder wellness world. We believe in the magic of everyday wellness rituals and how small changes can bring big impact.

Blume is an omnichannel brand, found everywhere from Amazon to local specialty retailers, Walmart shelves, and Costco warehouses. We’re small but mighty, with big ambitions and an agile, entrepreneurial team building a category-defining wellness brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and continues to scale rapidly across both digital and retail channels while building a best-in-class community that leads with heart.

Role Overview

As Blume’s Social Media Manager, you'll shape how Blume shows up online. You'll build community, tell excellent stories, and create content that actually resonates. You'll own the social strategy end-to-end, from the big-picture vision down to posting and measuring what lands.

You'll work across channels to tell Blume's story in ways that feel authentic and aligned with who we are as a brand. You'll partner with our broader team on partnerships, influencer collaborations, paid social, retail initiatives, and campaigns, making sure everything works together. And you'll build systems that support scale without losing the human touch that makes Blume oh-so special.

This role is part creative, part strategist, part analyst. You need a real feel for digital culture, the ability to move fast, and the judgment to know when to prioritize the story we're building versus the metrics we're working towards.

Key Responsibilities

- Lead organic social content strategy and performance across Instagram, LinkedIn, TikTok, and more.
- Lead the development and execution of the content calendar, including inbound cross-functional requests
- Lead end-to-end content production (concepting, filming, editing, design, copywriting, scheduling)
- Execute content that supports strategic pillars, including but not limited to product launches, retailer support, brand activations, kindness, and brand storytelling
- Own and evolve Blume’s social voice,



ensuring content feels culturally relevant, distinctive, consistent, and native to each platform
- Identify platform-specific growth opportunities and emerging trends
- Own views, engagement, and follower growth KPIs across channels
- Provide monthly reporting with insights and optimization recommendations and translate data into actionable strategy
- Monitor competitor activity and industry trends
- Manage brand collaborations, giveaways, and outreach initiatives
- Lead social boosting and micro-content “sparking” strategies
- Support partnerships recruitment (UGC, brands, creators) and relationship management
- Test content formats, posting strategies, messaging angles, and platform features to continuously optimize performance
- Build and nurture organic community through proactive engagement, DM strategy, and comment management
- Collaborate on creative partner briefs for photographers, videographers, designers, etc.
- Build and own a content repurposing strategy to maximize content value across platforms and channels
- Build and maintain an organized, scalable content and asset library to ensure content is easily accessible, searchable, and reusable across channels

Qualifications

- 3+ years of experience in social media management and content strategy
- Demonstrated expertise managing organic social channels (Instagram, TikTok, and LinkedIn) with proven ability to grow community and engagement
- Hands-on content production experience including filming, video editing, and design, and copywriting
- Data-driven mindset: You regularly analyze metrics, draw insights, and translate them into strategic recommendations
- Experience working cross-functionally with paid ads, partnership/creator, email,



and broader marketing teams
- Strong project management skills: you have the ability to plan, organize, and execute across multiple initiatives simultaneously in a fast-paced environment
- Strong understanding of digital culture and platform trends. You know what resonates, you're an active user of multiple platforms, and you can spot emerging opportunities early
- Self-directed and proactive. You identify opportunities, solve problems independently, and bring ideas to the table

Preferred Qualifications

- Experience growing brands or accounts with strong social presence or significant following
- Background in CPG, consumer goods, beauty, or lifestyle brands
- Experience with social media management tools and analytics platforms (Dash Social, Sprout, etc)
- Track record of launching products or campaigns and measuring their impact
- Experience with retail or experiential marketing integration
- Portfolio or case studies showcasing content work and measurable results

Beyond the qualifications, you're someone who

- Has a genuine passion for digital storytelling and building community
- Stays curious about what's working in digital culture and isn't afraid to experiment
- Balances creative ambition with performance accountability
- Communicates clearly and collaboratively, even under tight deadlines
- Can own a vision while staying flexible and responsive to feedback
- Brings energy, optimism, and a "let's make this happen" attitude to the role

Work Perks:

- Compensation: $65,000 - $75,000 annually
- Annual Performance Bonus Program
- Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage
- 3 weeks of paid vacation
- 1 additional Personal Day
- 1 additional Kind Day for Volunteerism
- Flexible work hours & remote team
- Education & Training Support
- RRSP Matching Benefit after 1 Year of Employment
- Opportunity to join Employee Stock Option Program after 1 Year of Employment
- Monthly Child Care Reimbursement Benefit after 1 Year of Employment
- Free Blume, of course!

📌 Social Media Marketing Manager (Canada)
🏢 Blume
📍 Canada