Company Overview

Udental Clinic is a dynamic general dental practice located on a university campus, serving students, staff, and the public with a comprehensive range of dental services. We are committed to providing exceptional care in a welcoming environment and fostering community engagement.

We are looking for a talented Social Media Manager & Content Creator to own our brand’s online presence. In this role, you will be the voice, face, and creative force behind our social channels. You will shift seamlessly between high-level strategy and daily content creation to grow our community and drive real business results.

Job Overview

We are seeking an energetic and detail-oriented Social Media Manager to elevate our online presence across digital platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to connect with our community effectively. Your expertise in digital marketing tools and creative design will drive engagement and brand awareness for our clinic.

Responsibilities:

- Content Creation: Script, film, and edit engaging short-form video content (TikTok, Instagram Reels, YouTube Shorts).
- Strategy & Planning: Develop and execute a monthly content calendar aligned with our marketing goals.
- Community Management: Monitor channels daily, reply to comments, engage with followers, and build authentic connections.
- Copywriting: Write compelling, on-brand captions and headlines optimized for SEO on each platform.
- Analytics & Reporting: Track weekly KPIs (engagement, reach, follower growth) and pivot strategies based on data.

What We’re Looking For (Qualifications):

- Experience: 2+ years of professional experience managing brand social media accounts.
- Technical Skills: Advanced proficiency in video editing tools (CapCut, Adobe Premiere,



or similar) and design software (Canva or Photoshop).
- Platform Expertise: Deep understanding of the inner workings of TikTok, Instagram, Meta Business Suite, and LinkedIn.
- Portfolio Required: A proven track record of creating high-quality, engaging social content (please link your portfolio in your application)
- Develop and implement engaging social media strategies aligned with the clinic’s goals across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
- Manage scheduling and posting using social media management tools like Hootsuite and Buffer to ensure consistent online activity.
- Monitor social media channels daily, respond promptly to comments and messages, and foster positive community interactions.
- Collaborate with the marketing team to coordinate promotional campaigns, including Facebook Advertising initiatives. Qualifications
- Proven experience in digital marketing or social media management within a healthcare or service-oriented environment.
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. and others
- Familiarity with social media management tools such as Hootsuite and Buffer.
- Experience with Facebook Advertising campaigns is highly desirable.
- Excellent proofreading skills to ensure content accuracy and professionalism.
- Ability to multitask effectively while maintaining attention to detail in a fast-paced setting.Join us as we harness the power of digital storytelling to connect our community with exceptional dental care!

Pay: $19.83-$21.47 per hour Expected hours: 44.0 per week

Benefits

- Dental care
- In office parking

Work Location: In person

📌 Social Media Manager (Edmonton)
🏢 Udental Clinic
📍 Edmonton