Salary Range: $80,000.00 To $100,000.00 AnnuallyVillage Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.The OpportunityAs our Brand Manager, you bring our portfolio of brands to life through all consumer touchpoints. With a strong blend of strategic thinking, marketing acumen, and operational rigor, you lead the development and execution of brand plans that drive impact across channels and audiences. You thrive in complexity—balancing big-picture brand vision with a keen attention to detail—while managing multifaceted projects across marketing disciplines. This role is pivotal in ensuring brand consistency, operational excellence, and seamless collaboration with product innovation, in‑house creative, digital, and commercial teams. You will oversee campaign planning and go‑to‑market execution to packaging, brand education, and marketing operations. Passionate about brands and marketing, you understand how to strategically steward a brand portfolio from planning through execution and evaluation.What You’ll DoBrand OperationsManage team resourcing, project trafficking, and capacity planningSupport with budget planning, day‑to‑day tracking,



and reconciliationsCommunicate and collaborate effectively with internal stakeholders to ensure clear understanding of brand initiatives and progressSupport with internal and external brand educationEnsure brand consistency and quality across all efforts and materialsBrand Strategy & PositioningSupport with developing strategic brand plans across all channels (consumer programming, digital, activations, packaging, product, etc.) in alignment with goals and overarching business objectivesSet and deliver on KPIsContribute to the definition and evolution of brand positioning, messaging, tone of voice, and audience segmentationOversee the visual identity for brands in partnership with creative leadershipAnalyze and utilize consumer, sales and brand health data to identify key insights to drive strategyIdentify opportunities and translate them into clear and effective marketing initiativesStay updated on industry trends, emerging technologies, and innovative marketing techniques to continually enhance marketing effortsSupport on product development, design and packagingCampaigns, Activations & Go-to-Market (GTM)Lead campaign briefing—defining goals, insights, tactics, timelines, and budgetsOutline campaign deliverables and tactical execution plansOversee campaign execution—asset creation (photography, videography, etc.), timelines, cross‑functional collaboration, and creative developmentFacilitate cross‑function collaboration on integrated campaigns and projectsAnticipate potential challenges and risks related to brand activation campaigns and develop contingency plans to mitigate negative impactAnalyze campaign results to evaluate the success of brand initiatives and identify areas for improvement in future campaignsOther DutiesAt Village Farms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers.



This means other duties may arise as we work together to support all business activities – seed to sale.Work StatusThis is an on‑site role, working in or supporting operations and working collaboratively with cross‑functional teams across the business.What You BringEducationPost‑secondary degree or diploma in marketing, communications, commerce, business or related field5-7+ years of experience in brand management and marketing ideallyRelevant hands‑on experience within cannabis industry, regulated industry, Consumer Packaged Goods (CPG) or beverage‑alcohol industryRelevant hands‑on experience in using marketing analytics tools and platforms to measure campaign performanceExperience managing budgets, marketing workflows and brands at scaleStrategic, creative and practical with an entrepreneurial spirit that is focused on protecting the brand and the company while driving resultsStrong communicator and proven ability to effectively collaborate with various partners and stakeholdersStrong marketing acumen and fluency in foundational marketing and brand principlesExperience managing external vendors, creative partners and cross‑functional relationshipsAbility to effectively manage time and establish explicit objectives and day‑to‑day priorities in a fast‑paced work workplace; can adhere to tight deadlines and also be nimble in implementing last‑minute changes as neededAn energetic, enthusiastic, motivated, and open‑minded attitudeProactive approach with the ability to anticipate challenges and lead projects from planning through executionAbility to zoom in on executional detail and zoom out to broader brand visionCurious mindset; follows brand, industryand marketing trendsUnderstanding of consumer behavior, market trends, and competitive landscapePassion for cannabis is a plusMust have the ability to obtain and pass a RCMP Criminal Record Check and maintain security clearance.#J-18808-Ljbffr

📌 Brand Manager - $80,000 - $100,000 A Year (Winnipeg)
🏢 Village Farms International
📍 Winnipeg